customer-experience

Create a remarkable customer experience.

Retire your sales and marketing funnel, and build a growth machine fueled by customer success.

fly-wheel

The flywheel is key

Sales and marketing is changing fast

Most brands focus all of their sales and marketing resources on growing new business. Existing customers are pretty much left to fend for themselves.

This is a huge mistake

Customers have the power to accelerate your brand’s growth, but you have to do more than offer great products and service. You need to create a memorable experience clients will love.

Retire your sales funnel

The sales funnel is an outdated growth model it ignores the impact current customers have on your business.

marketing-funnel

Think about this:

check blue Improving customer retention by even 5% can result in a 25 to 100% increase in profits (Frederick Reichheld, The Loyalty Effect).

check blue Customer acquisition requires a lot more money than retention.

check blue Most businesses vastly overestimate the quality and effectiveness of their own customer service (Bain & Company).

With so much competition in the market, the only way to stand out and maximize profitability is to create an amazing experience for your customers.

Our consulting services

journey whiteMapping the customer journey

This process begins by segmenting your customers by growth potential, followed by identifying points of friction that prevent them from reaching the advocacy stage.

KPI whiteEstablishing KPIs for measurement

Monitoring KPIs at different stages of the customer journey will help you focus on areas for improvement, while optimizing processes that are working.

SEO white 35pxReducing friction & accelerating growth

We will help you create a program that surprises and delights your customers. Components may include:

  • Website content and self-help tutorials
  • Email and chatbot automation
  • Personalized gifts
  • Onboarding processes
  • Leveraging insights in your CRM

How can we help you grow better?

What’s your greatest marketing challange?

Creative Side Marketing needs the information you provide to share information and offer a you a productive experience. For information on how to update your subscription preferences, as well as our privacy practices, check out our Privacy Policy.