help

Inbound marketing is about customer experience.

Marketing is no longer about “lead generation.” It’s about helping people on their own terms.

Brands are not in control of the sales process, whether they know it or not

Today’s consumers are informed, empowered, and ready to navigate the buyer’s journey on their own.

They go to each other for advice, not brands.

How will your company influence customers when they are in total control?

By stripping away impersonal layers of your company and enabling staff to help your buyers rather than sell them, you will succeed in today’s marketplace.

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We need to find them in the moments they are looking for help and connect with them as people, not a logo.

Our process

goals

Set marketing objectives

Where is your brand today, and where do you want it to go?

Our goal setting process focuses on finding the revenue gap, and breaking down specific milestones that will get you across it.

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Defining buyer personas

Getting insights about how your buyers make decisions is critical for success.

We will interview a sample of people who have recently evaluated a solution you provide -- people who chose you, and ones who didn’t -- let them tell their story about the buying experience. After evaluating their responses, we will provide you with a comprehensive buyer persona profile highlighting key insights about what what is most important to them.

strategy

Build a content strategy

Knowing the buyer persona and delivering relevant content is the foudnation of our success.

Our analysis includes keyword research for each topic, helping us find the best opportunities for optimizing your website for search engines (SEO). We can build a plan that anticipates the buyers questions and answers them with helpful information.

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Content creation

Content is the fuel that drives the engine, and we do it differently than most agencies.

All of the blog posts we write are created from interviews with real subject matter experts. We will talk to your most knowledgeable colleagues, and use their expertise to write authentic articles that reflect your voice.

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Nurturing interested buyers

Converting website visitors into interested buyer through personalized touch-points.

We create these touch-points to provide value to the buyer as they consder different solutions to their particualr challanges.

Our analysis includes keyword research for each topic, helping us find the best opportunities for optimizing your website for search engines (SEO). We can build a plan that anticipates the buyers questions and answers them with helpful information.

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Delighting customers

We love it when our clients gain new customers, but the work doesn’t stop there.

We help you strengthen relationships with members of your brand family by enhancing their experience after signing up.

All of your digital marketing tactics managed in one hub

hubspot-silver

Using HubSpot, we will manage all of your marketing activities in one place, giving you a unified view of how each component delivers the results you want -- good prospects for your sales team, and engaged customers for your business.

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Video
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SEO
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Blogging
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Chatbots
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Social media
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Email marketing
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Content mapping
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Lead nurturing
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Google Ads & PPC
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Keyword research
sales
Sales enablement
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Customer retention
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Influencer marketing
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Growth-drive design
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Conversion optimization
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Buyer persona research
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Customer experience strategy
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Long form content creation

Buyers follow their own process for making decisions today

Let us help you earn their trust. We can start by providing a digital marketing audit for your brand.