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Mallory Kuhn
By Mallory Kuhn
on January 30, 2025

In short, traditional marketing approaches with siloed teams are more obsolete than ever. Instead, the companies setting themselves up to win this year are building (or hiring) fully integrated growth teams. 

Mallory Kuhn
By Mallory Kuhn
on January 23, 2025

HubSpot for Startups offers early-stage companies up to 75% off HubSpot's software in the first year, with continued discounts for years two and three. The program includes access to their full suite of marketing, sales, and service tools.

Mallory Kuhn
By Mallory Kuhn
on January 16, 2025

HubSpot is an integrated suite of marketing, sales, and customer service tools. The platform combines CMS capabilities with tools for other business processes, all tied together in an integrated platform. Beyond website hosting, it provides analytics, automation, and customer relationship management features.

Mallory Kuhn
By Mallory Kuhn
on January 09, 2025
  • Data Mapping: Data mapping ensures your existing data transfers correctly into HubSpot's architecture. This includes contact records, company information, deals, and custom objects with proper field alignment and relationship preservation.
  • Content Migration: Content migration transfers your website pages, blog posts, forms, and media assets. To maintain search rankings, you’ll need careful URL mapping, redirect setup, and preservation of SEO elements.
  • Workflow Setup: Workflow setup recreates your business processes in HubSpot's automation engine. This includes lead nurturing sequences, internal notifications, data management processes, and integration touchpoints with other systems.

Related Read: 6 HubSpot Workflows You Can’t Afford Not To Use

Kevin Barber
By Kevin Barber
on January 08, 2025

What happens when your website becomes a maze of information? That was the challenge facing National Fatherhood Initiative® (NFI) as they looked to increase their impact by narrowing their focus.

Kevin Barber
By Kevin Barber
on January 06, 2025

What happens when you hit a plateau after decades of growth? That was the challenge facing HBP Group as they looked to double their business — knowing that simply scaling their existing efforts wouldn't get them there.

Kevin Barber
By Kevin Barber
on December 09, 2024

What happens when 70% of your pipeline comes from an underperforming website?

Kevin Barber
By Kevin Barber
on December 09, 2024

Imagine discovering that your biggest business obstacle wasn't your competition or market conditions—it was your own website, silently sabotaging your growth. 

Mallory Kuhn
By Mallory Kuhn
on December 05, 2024
  1. "AI is just for churning out blog posts and social media content"

If you think AI's marketing superpower is pumping out endless blog posts, you're missing the bigger picture.