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Chris DuBois
By Chris DuBois
on July 09, 2020

Does the hunt for the perfect CMS (Content Management System) seem endless?

With so many options available, it can be challenging to determine which one is the right fit for your needs.

You need an aesthetically pleasing website, but it has to do more than just look pretty — it needs to convert leads into customers.

Chris DuBois
By Chris DuBois
on July 07, 2020

Ultimately, there are tons of ways to design a web page. The trick comes from knowing what elements work together — or not at all.

What do you need your website to accomplish? What design is going to appeal to your audience? Which design elements best support your brand’s message?

The images, fonts, and layouts that you choose need to strengthen the messaging and help each page tell its story. Every page has to be on-brand. Every page needs to be captivating.

Chris DuBois
By Chris DuBois
on July 01, 2020

HubSpot's CMS Hub is revolutionary for marketers.

First, they bring us a powerful (and free) CRM. Then, they add to "Hubs" for marketing, sales, and service.

But now… well, now they've outdone themselves.

Ryan Scott
By Ryan Scott
on June 30, 2020

What do logos, colors, and fonts have in common?

They are the visual elements most often associated with the word "brand."

Ironically, graphic design is only a small part of a comprehensive branding process. Brand aesthetics are the byproduct of many carefully weighed decisions about core values, buyer personas, and unique value propositions (UVPs), and most importantly, the brand message.

The world's most successful companies develop brand strategies that inform everything from product development to customer service to sales and marketing.

At Lean Labs, we look at brand strategy as a key component of our Lean Growth Stacking framework. 

Ryan Scott
By Ryan Scott
on June 20, 2020

Defining a brand identity isn't a "fluffy" exercise with little measurable returns.

A solid brand identity can be the critical groundwork for developing customer loyalty and retention, which can be a huge competitive advantage.

Research by McKinsey confirms that we're operating in an era of "digital Darwinism," or intense disruption. Well-defined brands that adopt the right marketing tactics are most likely to survive and win.

How do you know if your brand can evolve? Consider these twenty questions...

Ryan Scott
By Ryan Scott
on June 17, 2020

What platforms and softwares should you include in your martech stack?

Chris DuBois
By Chris DuBois
on June 15, 2020

Startups are going crazy for the new HubSpot CMS Hub.

But is the hype legitimate?

After all, many startups swap out their martech stack every few months, hoping a new tool will provide a nice boost to their revenue. And we get it, it can be tempting to jump on the newest tech trends and hope you’ll get the results that you’re looking for.

When it comes to your website, though, stability is crucial for success. You need to think about long-term strategies and invest in software that has the right features built-in to create high-converting pages.

Melissa Randall
By Melissa Randall
on May 26, 2020

What goes into a great brand strategy document?

It depends who you ask.

Some gurus will have your brand strategy packed with slides and graphs, and walls of text... we've seen some that just make you feel like going on vacation.

It's kind of like the brand personas documents that go into what pets they like, and what their favorite colors are... It's ridiculous.

But back to the brand strategy document: I don't claim to have the perfect one. But, we have helped a bunch of brands over the years, and we've narrowed the brand strategy document down to the essential pieces.

And you can copy it, if you want.

Ryan Scott
By Ryan Scott
on May 12, 2020

You need someone to design your HubSpot website. Committing to the wrong web design agency is a costly mistake that you will come to regret later. 

Trust us, HubSpot is fantastic, but only if your website is designed to take advantage of HubSpot’s full suite of features. You need to partner with an agency that knows how to design for HubSpot...not just one that says they know...but one that really knows.

Luckily, we’ve collected real reviews from our favorite HubSpot partners, so you can quickly compare some of the best HubSpot web design agencies in business today. Keep reading to learn which companies we recommend.

Ryan Scott
By Ryan Scott
on May 07, 2020

There is no cookie-cutter answer to this question — and even if there were, we wouldn’t give it to you because we believe you deserve more than a generic solution.

How much do you need to invest to experience meaningful growth? 

There are different factors that impact that amount. What you define as meaningful to you may not be meaningful to the next person. However, these same factors will affect every growth strategy, no matter which plan you’re using.

Let us show you what factors impact pricing so you can understand the costs that are associated with tech and SaSS growth strategies.

Ryan Scott
By Ryan Scott
on May 06, 2020

Your website menu is a gateway into your website.

Ryan Scott
By Ryan Scott
on May 05, 2020

Most marketing departments and agencies focus on awareness and acquisition. They think that if they can drive traffic and leads, it’s cause for celebration and take a victory lap. 

This belief causes friction between your sales and marketing teams because sales think the leads are awful, and because website traffic and leads are up, marketing is patting themselves on their back for a job well done.

Having a ton of website traffic and generating a bunch of leads is a waste of everyone’s time if the leads you’re attracting aren’t your ideal customers. 

The most robust growth strategies require

Ryan Scott
By Ryan Scott
on April 30, 2020

SEO vs. SEM—which one is better and which one should your business focus on? The answer is either one or both. Which approach you want to use will depend on how well your six levers of growth are functioning.

Before we get into the six levers of growth and why they matter to your overall marketing strategy, let’s discuss what SEO and SEM are, and why the question of which one is better isn’t the real question, you should be asking.

Melissa Randall
By Melissa Randall
on April 29, 2020

Web design projects are notorious for going way over budget, and months (if not years) past the launch date.

There's a lot of reasons for this, many of them unnecessary delays. This is why we (and a lot of other agencies) have adopted a Growth-Driven Design approach to website launches.

The key to building and launching an effective website on-budget, and on time, is the website project plan. With the right processes and plan in place, you can bypass a lot of those common pitfalls that overcomplicate and derail web design projects.

We've helped a ton of brands launch new website designs over the years, and we've come up with our own system of website project plans.

Ryan Scott
By Ryan Scott
on April 28, 2020

Everyone is doing the same things to grow their business and generate new leads. We all know about SEM, SEO, PPC, CAC — and all the other alphabet acronyms involved in most growth marketing strategies.

Everyone is using the same tools — everyone can write blog posts, make YouTube videos, or record Podcasts.

So, if you’re using all the same tactics and tools, why are you not getting the same results?

In most cases, the companies who aren’t seeing results are the ones that aren’t focusing on the areas of their business and marketing strategies that are critical to their business.

Ryan Scott
By Ryan Scott
on April 28, 2020

More than likely, you been to at least one website that made you think, "wow, this is awesome!"

But you've also been to a lot more that were just frustrating.

You see, website branding is about a lot more than logos and colors. Branding is more than aesthetics, and the same is true for your website.

Think about your favorite brands; their colors and logo are why you recognize them.

But that's not why you like them!

Think about your favorite websites: not the ones you've looked at for design inspiration for your brand. That's not a fair comparison. When most people are looking for websites they "like," it's almost always graphical.

I'm talking about websites you love to use!

For example, have you ever tried to navigate Apple TV app? Compare that with Netflix, and it's not even close. The Apple app is too confusing to find anything, while Netflix is, well, easy.

That's why "it just works," was one of Steve Job's best quotes - because that's how Apple felt compared to a PC. 

How does your website feel to your customers?

It may be beautiful. But how does it feel?

Your website must be more than aesthetically pleasing. It must radiate your brand. It must feel like a natural extension of the DNA of your brand. 

If it doesn't, it will always feel like an afterthought to the worst possible crowd: your customers.

Let's look at some examples that got it right!

Ryan Scott
By Ryan Scott
on April 23, 2020

Is your business struggling with ads that aren’t converting?

Is your website traffic trending dismal?

More importantly, is your website seemingly unable to generate qualified leads?

Unfortunately, a pretty website alone isn’t going to get you more customers.

You can build an expensive website — all the bells and whistles — but if your messaging isn’t compelling and clear, your conversion rate will suffer.

If this sounds like the situation you’re currently facing, then you don’t have a website design problem. You have a messaging and conversion problem.

If this is you, click here, to see how easy it is to get both a pretty website and lead generation performance at the same time.