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Mallory Kuhn
By Mallory Kuhn on October 17, 2024

We see pages every day that overwhelm visitors with too much information, use jargon-heavy language, and fail to communicate the key offerings. When you’re creating a landing page, the key is to strike a balance between providing enough information to help your visitors make a decision and maintaining a focused page. 

Mallory Kuhn
By Mallory Kuhn
on October 15, 2024

First and foremost, a developer-friendly CMS allows your team to work faster and more efficiently. Instead of struggling with your tools, they can focus on creating value for your target audience

Mallory Kuhn
By Mallory Kuhn
on October 10, 2024

However, while these advancements offer exciting opportunities, they also present significant challenges for B2B brands. Let's explore some of the key hurdles faced by marketers in the face of AI:

Mallory Kuhn
By Mallory Kuhn
on October 08, 2024

This is where user experience comes into play. UX encompasses all aspects of the end-user's interaction with your company, its services, and its products. A strong UX is not just about aesthetics — it's about functionality, efficiency, and the overall feeling users get when interacting with your site.

Mallory Kuhn
By Mallory Kuhn
on October 03, 2024

Customer expectations, algorithms, and technology are constantly evolving. If you want to keep up with the times and ensure your site is relevant, helpful, and a conversion machine, you need to be prepared to continually optimize. What does that mean?

Mallory Kuhn
By Mallory Kuhn
on October 01, 2024

A well-maintained blog is a powerful tool for B2B companies. You can use your blog to establish your brand as a thought leader in your industry, improve your search engine visibility, and nurture potential leads through the sales funnel. Your blog provides a platform to showcase your expertise, address customer pain points, and build trust with your audience.

Mallory Kuhn
By Mallory Kuhn
on September 26, 2024

Organic search refers to unpaid search results that appear on search engine results pages (SERPs) based on their relevance to the user's query. Unlike paid ads, these results earn their positions through effective search engine optimization strategies. When we talk about "showing up on Google," we're typically referring to ranking well in these organic search results.

Mallory Kuhn
By Mallory Kuhn
on September 24, 2024

Web hosting is basically renting space on the internet for your website. How much does web hosting cost? The short (and frustrating) answer is… it depends. 

Mallory Kuhn
By Mallory Kuhn
on September 19, 2024

Your search engine optimization efforts are the backbone of your online visibility, and a misstep during redesign could undo years of hard work.

Mallory Kuhn
By Mallory Kuhn
on September 17, 2024

Organic search refers to unpaid search results that appear on search engine results pages (SERPs) based on their relevance to the user's query. Unlike paid ads, these results earn their positions through effective search engine optimization strategies. When we talk about "showing up on Google," we're typically referring to ranking well in these organic search results.

Mallory Kuhn
By Mallory Kuhn
on September 12, 2024

A website analysis can offer you the insights you need to drive your digital strategy and boost your bottom line. Let's explore why site analysis is crucial.

Mallory Kuhn
By Mallory Kuhn
on September 10, 2024

Whether you’re new to digital marketing for your SaaS company or you just want to try a new approach, there are a few fundamental strategies you need to know. Let’s lay some groundwork first; then we’ll dive into the specific strategies and agencies you might use when marketing your organization.

Mallory Kuhn
By Mallory Kuhn
on September 05, 2024

Many B2B products and services are inherently complex, making it challenging to explain them simply and succinctly without oversimplifying. In the world of B2B, you’re also selling to multiple decision-makers and working with longer sales cycles, meaning your site needs to be able to nurture leads over time and at every stage of the buyer journey.

Mallory Kuhn
By Mallory Kuhn
on September 03, 2024

HubSpot is a digital Swiss Army knife. It's not just a website builder; it's a CRM platform with robust features and tools that can help you with marketing, sales, and customer service. And, of course, it is also a website builder and platform, which is what we’re talking about today. 

Mallory Kuhn
By Mallory Kuhn
on August 27, 2024

A lead generation website is an efficient, 24/7 salesperson for your team. It’s customer-focused and built to bring visitors into your funnel by showing them the gravity of their challenges and the value of your solution. 

Mallory Kuhn
By Mallory Kuhn
on August 22, 2024

If you’re unsure whether your site needs an update, you need to watch for some of the critical signs of trouble. Let’s explore those signs: