More than likely, you been to at least one website that made you think, "wow, this is awesome!"
But you've also been to a lot more that were just frustrating.
You see, website branding is about a lot more than logos and colors. Branding is more than aesthetics, and the same is true for your website.
Think about your favorite brands; their colors and logo are why you recognize them.
But that's not why you like them!
Think about your favorite websites: not the ones you've looked at for design inspiration for your brand. That's not a fair comparison. When most people are looking for websites they "like," it's almost always graphical.
I'm talking about websites you love to use!
For example, have you ever tried to navigate Apple TV app? Compare that with Netflix, and it's not even close. The Apple app is too confusing to find anything, while Netflix is, well, easy.
That's why "it just works," was one of Steve Job's best quotes - because that's how Apple felt compared to a PC.
How does your website feel to your customers?
It may be beautiful. But how does it feel?
Your website must be more than aesthetically pleasing. It must radiate your brand. It must feel like a natural extension of the DNA of your brand.
If it doesn't, it will always feel like an afterthought to the worst possible crowd: your customers.
Let's look at some examples that got it right!