If you’re a Tony Robbins fan, you know he talks about the three things that guide success: Your Story, Your State, and Your Strategy.
Strategy is usually the top priority. However, it’s not as important as the stories you tell yourself or the state you’re in.
His example is someone wanting to lose weight: they try a program like Weight Watchers. When that doesn’t work for them, they try another program. They spend money on program after program.
Why did they buy another program? Because they think the strategy was the problem.
The truth is, there is no shortage of weight-loss strategies, and they all work. The difference is in the state and the internal story of the one trying to put that strategy to work.
In business, it’s exactly like that! Let me explain…