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Happy Friday 😎

Here's the latest app news delivered to your inbox. If you missed last week's action packed newsletter, you can check that out here.

In today's edition I have to call out the success of the Apptopia team as we've just been named the #5 fastest growing private company in Massachusetts. This is through 2018 but 2019 is shaping up to be our best ever, so it's very exiting over in our corner of Boston. We have many of you to thank as well for being such great customers and supporters of our work.

cheetah-1In 4Q18, Cheetah Mobile’s gaming division was responsible for 19% of its revenue. The fourth quarter is almost always the strongest for mobile gaming companies, as was the case with Cheetah. We’re anticipating its mobile gaming revenue to fall about -12% in 1Q19 when it reports earnings next week. However, YOY growth is estimated to be at +172%. Apptopia data does not include third party Android stores such as those found in China.

App Acquisitions

amex-1 American Express plans to acquire last minute reservation app, Resy. The app has been downloaded 1.7 million times since launch in 2014 but currently has more than 200k active users, mostly from the United States.

Like a shooting star

There are two anonymous chat apps burning up the app stores right now; YOLO and Profoundly. Funny enough, they both launched on the same day (May 2nd). As I tweeted earlier this week, these apps are a lot like shooting stars. About a year ago, I posted a synopsis on the history of anonymous chat app performance. These apps typically receive massive hype, have abuse issues (anonymous people are mean on the internet) and then fade away. They also skew toward a younger audience, doing well in the 11-24 age range. Profoundly has been installed more than one million times since launch while YOLO has been installed on more than two million devices. Keep in mind that YOLO is iOS only right now. YOLO is interesting because it is running on the Snap Kit platform, meaning users can use their Snapchat login to access and do not need to go through a registration process. Their Bitmoji is then used as their profile picture. This could mean the app burns brighter for a little longer, maybe enough to get other apps and companies on board with implementing Snap Kit.

anonRANK

Advertising attribution SDK market share

Looking at the number of apps with an attribution network's SDK installed for January of every year from 2015 through 2019, we've determined the iOS and Google Play market shares you see below. AppsFlyer is a true force here, growing installs 4276% on Google Play and 712% on iOS, while its competition largely falls or is just meandering. The charts speak for themselves but feel free to send me your thoughts on Twitter or by replying to this email.

GPATT

iosATT

New Posts

1. Mobile engagement is an indicator of stock performance

In 2018, the fast food industry in the U.S. reached 256 billion in revenue, an increase of almost 61% when compared to data from 2002. McDonald’s still remains the most valuable fast food brand across the world, worth more than 126 million dollars.

Tidbits:

Somewhat Mobile:

The best podcast to listen to for people. If you're a person, man this is definitely for you. It's possibly more enjoyable if you work with mobile apps. Hard to tell.

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