Here's the latest app news delivered to your inbox. If you missed last week's action packed newsletter, you cancheck that out here.
While it’s early, Microsoft’s LinkedIn is on pace to grow its in-app purchase revenue 9% YOY in Q2 2019. These in-app purchases largely consist of people upgrading to premium accounts.
Sometimes it's better to be luckin
In China, Starbucks has some freshly brewed competition. Having launched in late 2017, luckin coffee is a delivery/takeaway focused coffee chain that boasts more than 2,300 stores in China. As we can see below, its iOS mobile app (Google Play is not live in China) is significantly outperforming Starbucks in terms of acquiring new users. The company plans to IPO in the United States later this year on the NASDAQ, as technology is a core component of its business. Starbucks is also being beat out by luckin in terms of current DAU and MAU, but Apptopia's Engagement Index tells us Starbucks customers are more loyal, at least for now.
Rovio's latest Angry Birds release is only available on iOS and it is a pure AR play via Apple's ARKit. If you're an Angry Birds fan, you'll love this game. The ability to view the structure and fling birds from all angles brings a whole new level of strategy to the game. Not to mention, walking around an invisible structure is a lot more fun than not walking around an invisible structure when playing a mobile game. My only qualm with the game is it eats up battery life so I can only play when my phone has a good charge. Looking at the iOS data below, we see the launch of this game has been underwhelming. Apptopia Advertising Intelligence did not detect much advertising activity across the top 10 networks, which could be why installs are not higher.
Through the times, Ticketmaster has rolled with the punches and is still the top dog in this fight. Not only does it have more downloads and monthly active users than its top competitors but it also boasts the most MAU growth over the past 12 months.