It’s important to optimize your promotion automation schedule so that you get the highest engagement for every Facebook post and/or Tweet.
Generally, you can promote more frequently via Twitter as tweets move through the stream quicker. Approximately 4-6% of your followers see any given tweet so it is recommended promoting frequently on Twitter at least one post dedicated to the calendar once a week.
For Facebook, we recommend scheduling a dedicated calendar post at least twice a month. These efforts will not only increase awareness around the calendar generally, but act as a diversified way to promote upcoming content as you approach the time of an event. Both Facebook and Twitter should include imagery that captures the users attention and draws them into engaging with the calendar link. Below are some examples of promotions:
- Don't miss the UFC Fight Night: Machida vs Dollaway! Watch it LIVE at 1pm/10am EST on FOX Sports 1 – add it to your calendar http://calrep.ly/UFC
- Before a show or sport (e.g. 6:45pm before 7pm line-up starts): Catch all the action on Sportsnet tonight - Set a calendar reminder to watch your team - cal.sportsnet.ca/nhl
- During a show or sport (e.g. 8pm during line-up): Loving the NHL action on Sportsnet? Add it to your calendar now - cal.sportsnet.ca/nhl
- After a show or sport (e.g. 9:30pm during highlights etc): Don’t miss another NHL game on Sportsnet - Add NHL to your calendar now cal.sportsnet.ca/nhl
PROMOTION COUNTDOWN STRATEGY:
Use the promotion automation tool in accompaniment with a countdown strategy to build excitement and ultimately encourage fans to subscribe before an event begins. It is recommended to include a daily countdown with the calendar URL on all of the you social media pages. For instance, a post may say: “Cake Boss premieres in just 3 days and it’s going to be the best season yet! Add every episode to your calendar now so you don’t miss a minute! - https://calrep.ly/2SbdXuw".