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At least in terms of rank... right now... but likely not for long. Have you heard of the AAF? It's the Alliance of American Football - a new American football league attempting to become the minor league of the NFL. The league launched last weekend after the conclusion of the NFL season. Its app reached #1 in the U.S. Sports category for three days on iOS and remains there today on Google Play. The app itself is pretty loaded; users can stream live games, play fantasy football, see real-time game analytics, and what each play call was. The NFL app obviously did a lot better for opening weekend downloads (plus many people already have the app and don't need to download it) but I needed content, so feast your eyes on this:



Looking to get stung

Turns out people love awkward first dates. Bumble has its best day ever in terms of both downloads and revenue, on February 13th, 2019. I know you don't read this newsletter for love advice, but securing a first date for Valentine's Day feels like you're putting unnecessary pressure on a budding new relationship. Moving on, Bumble was installed 62k times and brought in $493k in revenue on the 13th. Over the course of the 2018 calendar year, the app averaged 40k in daily downloads and $345k in daily revenue. 


New Posts

1. We know you didn't keep your New Year's resolutions

Most people who embark upon a new diet or fitness regimen abandon it fairly quickly. Don’t believe me? Just look at the retention figures for the most popular Health & Fitness apps during January. 30 day figures range from 3.4% to 15.8%. We also look at the apps that most took advantage of that 'new year, new you' vibe.


  1. Amazon launches a rewards program for apps like TikTok
  2. High growth, low growth, no growth: systematic growth with DAU replacement
  3. How Scopely hit a $400 million run rate with mobile games
  4. Apple reportedly demanding 50 percent of revenue with news subscription

Somewhat Mobile:

The best podcast to listen to for people. If you're a person, man this is definitely for you. It's possibly more enjoyable if you work with mobile apps. Hard to tell.

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Gold watch, gold chain, gold ring

  • We review mobile app super bowl commercials
  • Domino's marketing game is fire
  • Adam is an equal opportunity pizza eater
  • We learn Jonathan is a psychopath, as he does not care which way the toilet paper is positioned
Have questions? Respond to this email or tweet me @AdamBlacker25 and we'll try to answer them on the next podcast.

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