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AAF > NFL
At least in terms of rank... right now... but likely not for long. Have you heard of the AAF? It's the Alliance of American Football - a new American football league attempting to become the minor league of the NFL. The league launched last weekend after the conclusion of the NFL season. Its app reached #1 in the U.S. Sports category for three days on iOS and remains there today on Google Play. The app itself is pretty loaded; users can stream live games, play fantasy football, see real-time game analytics, and what each play call was. The NFL app obviously did a lot better for opening weekend downloads (plus many people already have the app and don't need to download it) but I needed content, so feast your eyes on this:
Looking to get stung
Turns out people love awkward first dates. Bumble has its best day ever in terms of both downloads and revenue, on February 13th, 2019. I know you don't read this newsletter for love advice, but securing a first date for Valentine's Day feels like you're putting unnecessary pressure on a budding new relationship. Moving on, Bumble was installed 62k times and brought in $493k in revenue on the 13th. Over the course of the 2018 calendar year, the app averaged 40k in daily downloads and $345k in daily revenue.
Most people who embark upon a new diet or fitness regimen abandon it fairly quickly. Don’t believe me? Just look at the retention figures for the most popular Health & Fitness apps during January. 30 day figures range from 3.4% to 15.8%. We also look at the apps that most took advantage of that 'new year, new you' vibe.