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.id insight Newsletter
Febrary 2019 Edition

What’s your M.O.?

Sometimes it takes people who are close to you to remind you why you do what you do.

.id’s marketing guy, Andrew Hedge, aka ‘Hedge’, sent me this note recently. With Hedge’s permission, I am sharing it with you.

“Having been at .id for two years now, a theme that I notice is we consult, build tools and share lots of resources that take people’s natural curiosity about basic demographic and economic stories (for example, Australia’s pop hits 25 million; What’s the biggest city in Australia? Where is there job growth?’) and help them explore and understand those stories in a more sophisticated way.

I’d like us to give more talks, attend more conferences, write more blogs and tell anyone we meet that our M.O., our goal, our ‘why’, is to take this natural human curiosity about population and turn it into a deeper understanding of the subject.

Beyond sharing expertise, being collaborative and generous with knowledge, our goal should be to pique people’s curiosity and then bring them with us.

When people come looking for ‘a number’, they should leave better armed by having learned of a more sophisticated way to think about the question they’re asking.

More than a vague mission statement, it’s a goal you can measure – of all the thousands of people we reach every day, how many dug a little deeper before they left us?”

Thanks for the reminder Hedge!

Author Ivan

Census data

It's 2019! Is Census data outdated?



About this time each Census cycle we sometimes get the question ‘Isn’t the data from the last Census a bit outdated?’.

We discuss why – in Census terms – 2016 isn’t long ago (and why that’s beside the point).


Demographic trends

The 'Baby blip' is now over



Whenever we’re talking about the big-picture demographic story in Australia, the graph showing a millennial ‘baby blip’ will usually make an appearance.

Now, Glenn writes, we can say the baby blip is over.



Australia's population growth slows (a little)



Glenn’s analysis of the latest population figures reveals interesting trends for the nation, as well as for Victoria, Tasmania, the NT and ACT, Queensland, Western Australia and South Australia. Ok..for everywhere but New South Wales.



Bring your skills to .id in 2019



We're currently recruiting for three key roles in our forecasting, economics and demographics teams.

Generous parental leave, investment in learning and profit sharing are nice perks of being on the team, but the real reason people love working here is the opportunity to make your mark.

We work with organisations who shape our communities, so your expertise will be put to work helping our partners build the good society we all enjoy.

See our current openings for an economic consultant, senior demographic consultant and population forecaster or read more about working at .id on our careers page.


Final word

A note from the Netherlands



On a recent trip to the Netherlands, our Founder, Ivan, met with Saskia Ruijsink - an Urban strategies and planning expert and former teacher of .id's own Keenan Jackson.

Ivan shares an email he sent Saskia following their meeting, recounting some surprising insights into Dutch infrastructure projects, public (and pedal-powered) transport, agriculture and other factors influencing the planning and function of cities in the Netherlands.

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