Happy Friday 😎
Here's the latest app news delivered to your inbox.
Go East, young man
Airbnb's fastest growing markets for mobile app users are all far away from my home in Boston. China is a massive opportunity for any mobile company but the hurdle has always been tight government control of business, especially for foreign entities. India is still emerging as a market, becoming more of a powerhouse every year as larger percentages of its population begins to adopt smartphones. Not far from making this list was Saudi Arabia and Canada.
Digital advertising does it for digital products
DAZN is a streaming service for sports [boxing]. I've been watching DAZN commercials during NFL games since November, where new installs of the app are relatively flat. According to Apptopia Advertising Intelligence, DAZN loaded up on Facebook advertising [starting 12/12/18 and ramping up more each day] and the installs kicked it up a notch. It's likely digital advertising will almost always do better than television when it comes to digital products. Consider that digital advertising comes with a link to click and download. There's much less of a chance of an immediate download following a television ad.
Many app in this leaderboard owe their growth to emerging market adoption. This year's Apptopia downloads leaderboard is a great reflection of exactly what we saw in 2018 - the emergence of millions of new app consumers for whom internet access was unobtainable only one year ago.
Supercell had a successful launch with Brawl Stars, bringing in 9 million downloads and $5.1M in IAP revenue. Clash Royale's global launch in March 2016 saw 13 million downloads and $22M in revenue.
This is a soft launch of my podcast - it's really a personal project that I forced COO Jonathan Kay into. A logo and few other things are coming soon! Audio quality will also improve. While we're already tweaking and building it, we'd love your feedback.
Have something you would do differently? Reply back and let me know.
© Apptopia, Inc.