5 Ways to Boost CPMs

At Sortable, our Customer Success team spends a big chunk of their time looking for ways to optimize our publishers' performance, which often comes down to trying to drive up programmatic CPMs. If you're just starting out on your journey of increasing CPMs, we've traveled this road before. In our latest blogpost, we've developed a map of sorts, and come up with several reliable strategies to increase your CPMs. And we want to share them with you, because your success is our success. Click here to learn more!

Its a Three Peat!

We are excited to share that once again, we've achieved a stellar ranking on both the annual Deloitte Technology Fast 50 program for Canada and the Deloitte North American Technology Fast 500 for 2018. This is our third year in a row, and we couldn't be more thrilled!

We are proud of our ability to provide deep insights using our industry-leading technology platform and big data. The way we do business directly aligns with the industry trend towards increased transparency within the digital advertising space. Our continuing goal is to shape the ad industry through technology, transparency, and partnerships with web publishers to reward web publishers do what they do best—create great content.

 

Publisher Spotlight: Factinate Case Study & Webinar

Factinate is a general knowledge website with a mission to fill the world with interesting, bite-sized, curated facts about everything and anything.

Factinate was looking for a replacement header-bidding solution that would increase yield on their programmatic advertising, and also address their concerns about ad quality, analytics and demand connections. Over a period of twelve months, Sortable identified areas to optimize for viewability, developing an ad strategy to initiate lazy loading, and transition to long-form content. To deliver on a fraud-free user experience, Factinate leveraged malicious ad-blocking scripts and configuration expertise offered by Sortable in partnerships with ad quality solution providers. Factinate benefited from five new demand partners introduced through Sortable’s partnership with demand sources. Additional demand connections were activated through Sortable’s Server-to-Server Container. 

In the end, Factinate's revenue increased by 4x, eCPM rose by 60% and page RPM doubled. To read more about the case study, click here.

On December 11th, we will be hosting a webinar lead by our CEO, Chris Reid, and we'll be joined by Factinate co-founders Joshua Mendelssohn and Jeff Myers. The webinar will cover learnings and insights in our complicated an ever-changing industry through the lens of the publisher. To register for the webinar, and to learn more, click here.

 

 

Quarterly Town Hall

Earlier in the month we were excited to host our company Quarterly Town Hall. With the majority of the year behind us, we took a deep dive into this year's performance, celebrating our wins, and planning for growth in 2019. We listened to updates from each department, reflecting on how our teams work together, and how we can continue to make sure we are aligned in the upcoming months, and years. We heard from our CEO, Chris Reid, who shared encouraging feedback on how we could maximize our network's performance through the remainder of the year, capitalizing on Q4 demand. As a Customer Success team, we are excited to continue to empower our publishers with ongoing support and insights into the new year. After our Town Hall, the whole company participated in an activity session hosted by Play with Clay, where we painted mugs for the office. While it came as no surprise that we would have fun painting; what we hadn't anticipated was how creative our team would get... from scenic landscapes, to cats, and even a couple Batman features, our team delivered some decor that is sure to elevate our office's coffee aesthetic moving forward.