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As the former SVP/CMO of Petco, Jodi Watson knows what it's like to be on the receiving end of a sales pitch. Read on for her inspiring story and actionable insights on the best way to sell into marketing.

IMG_0853-1Jodi Watson, working as a crew member for the Sea Shepherd Conservation Society. Photo: @samrosephillips 

Emissary of the Month: Jodi Watson

With over 20 years of marketing leadership experience with large enterprises—most recently as SVP/CMO of Petco—Jodi Watson has invaluable insights for anyone trying to sell into the marketing function. In this profile, she breaks down what sellers so often get wrong and what they can do to make their solutions stand out in a crowded marketplace. Don't miss these insider insights.

Reading time: 8 minutes

Top Stories: The Week in Sales 10/9/2018

Our roundup of the top enterprise sales stories this week comes chock full of tips and tricks to help you close key Q4 deals. Learn how to upsell more effectively, how to better align the efforts of sales and marketing teams, areas where sales reps today continue to exercise poor judgement, and more.

Reading time: 5 minutes

Enterprise IT Sales: Identifying the Real Decision Maker

Meet Frank. Frank doesn't do a lot, but his opinion carries a lot of weight when it comes to purchasing decisions. And if you don't know Frank, you won't close a deal with his employer. Find out how to spot the Frank in your next sales meeting and how to avoid losing deals to unseen gatekeepers like him. 

Reading time: 6 minutes 

The Expert's Guide to Sales Intelligence: How to Choose the Right Tools and Build a Successful Strategy

There's a dizzying array of sales intelligence tools out there, but how do you know which ones are right for your team? And once you've got them, how do you make them work together effectively? Let our experts explain how to build a successful sales intelligence stack—and how to use it effectively.

Reading time: 25 minutes

Enterprise Careers: Top Sales Jobs This Week

 

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