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Checklist for Starting App Retargeting

Have you ever considered running an app retargeting campaign? We’ve put together a checklist outlining what’s involved. Check it out!
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A Closer Look to Dynamic Audience Segmentation

It’s clear that no user is the same, hence the importance of dynamic audience segmentation and targeting the segment types you wish to re-engage.
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Rivr @ DMEXCO will be at DMEXCO in Cologne on the 12th & 13th of September. Find us in the Start Up Village; Hall 5, Level 2 / SU-70. Looking forward to seeing you there!
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Trained Data: The New Oil

Data is often referred to as the “oil” for AI. Used correctly, it can help deliver the most relevant consumer experience in a nanosecond. And seconds saved can often result in significant revenues gained.
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The Madtech Rollercoaster of 2018: 9 Predictions for the Rest of the Year

2018 has been the most eventful year I have seen in this industry, since the great ad-tech panic buy of 2007. A number of factors have contributed to this.
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What the audio streaming revolution means for marketers

For marketers, this presents multi-channel opportunities — and given an ever-expanding audio audience, they can ill afford to ignore audio streaming as part of their advertising campaigns.
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