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Essential Retargeting Tips for Travel Apps

Travel apps provide users with the ability to book trips, and they are also popular for research purposes as well. With this being said, we have outlined below the benefits of running app retargeting for travel apps and our tips to help drive conversions.
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Artificial Intelligence: The Key to UA Success

Are you striving for growth but can’t comprehend why your advertising efforts aren’t working? Do you know your target audience but can’t grasp why you aren’t reaching them? This article helps shed some light on what you’re missing!
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Simplaex Announces Integration with mParticle

This new integration now allows mParticle clients to directly connect the audiences they build and manage in mParticle to the Simplaex Engage app retargeting platform.
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Mobile Social Set To Overtake Mobile Search In Ad Revenue

Mobile screens are likely to stay small, but the share of ads they are taking on is becoming immense. In fewer than five years, nearly seven out of every 10 digital ad dollars will go to mobile, according to a fresh forecast from Forrester.
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3 Ways Publishers Can Use Data to Make Up for the Facebook News Feed Change

Ask any publisher and they’ll tell you ad nauseum just how valuable Facebook has been for third-party distribution over the years.
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Google fined a record $5 billion by the EU for Android antitrust violations

Google required to stop ‘illegally tying’ Chrome and search apps to Android.
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