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Between follow-up emails, leaving VMs for that prospect who ghosted after seeming super interested, and live-streaming the World Cup at your desk, you've got a lot on your plate. So the next break you get, take a minute to discover the real decision maker for your deals.


Who're the Real Decision Makers in Enterprise IT Sales?

How can you be positive you're dealing with the real gatekeeper in an enterprise's IT organization? Who has the influence and authority to get deals done? You'll quickly find you are up the proverbial creek without a paddle if you can't answer questions like these. The good news is our Emissaries are here to help. In this blog, real enterprise IT buyers explain the art of distinguishing the power-brokers from the pretenders so you can close deals.

Reading time: 6 minutes

Meet One of Our Notable Emissaries: Former Nike, Snapchat, Airbnb Exec

Eric Toda's career started at Facebook  and skyrocketed from there. He's led marketing initiatives in branding at established retailer Nike, as well as drove branding at the fastest-growing startups in the world, Snapchat and Airbnb (you may have heard of them). Discover more about his journey, and why he loves being an Emissary.

Reading time: 6 minutes

3 Sales Pitches So Bad They Became Legends 

Sure, you've heard (and maybe even given) a bad sales pitch before. Maybe you didn't really know your buyer, or you rushed through the deck — totally ignoring a key question about integration. But once in a blue moon, miscue follows misfire follows mishap and something truly special happens: a pitch becomes so bad it's legendary. Our buyers from Fortune 500 companies to share some of the worst pitches they've ever heard — howlers they've held on to throughout their careers.

Reading time: 5 minutes

Download: The Ultimate Playbook On Selling Into Marketing

Want insights direct from Fortune 500 MarTech buyers? Of course you do. That's why we put together our Ultimate MarTech Playbook. In it, you'll find tons of useful info straight from the minds of marketing decision-makers at companies like Costco, Mercer, Cisco, GNC, and more. You'll learn how to get their attention, build relationships, navigate procurement, and close the deal with a successful transition. It's basically everything you need to know to hit your numbers this quarter—and every quarter.

Reading time: 30 minutes

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