monthly insight
.id Insight Newsletter
September 2017 Edition

A few years ago, Richmond FC made an important decision

Richmond Football Club’s victory in Saturdays AFL Grand Final, winning their first flag after 37 years, is now being picked apart and explained by all the analysts - both professional and amateur.

But the Richmond fans are simply celebrating.

Modern sports, nevertheless, are steeped in data collection and sophisticated analysis on which to base not only recruiting decisions but also game tactics, training regimes and to make informed decisions in just about all aspects of the game.

A colleague recently forwarded me an interesting article on the use of data in sport, asking me if .id engaged in sports analytics.

There is plenty of footy-tipping-related number crunching that goes on in the office (I know that 'StatMatt', a model that one of the forecasters has written for predicting team form, has won the footy tipping a couple of times).

Nevertheless, while we at .id haven't engaged in the science of sports analytics per se, the AFL, the NRL and the Richmond footy club are .id’s clients.

A football fan is likely to judge the success of a club on the basis of premierships won, which is the obvious measure of success.

However football clubs have another very important and closely related measure of success - the number of paid-up members.

The Richmond football club approached .id a few years ago to look at how a deeper understanding of demographic trends could help the club make better locational decisions that would increase their membership levels.

The strategy paid off.

The club broke records when they doubled their membership from 36,000 in 2010 to 75,000 in 2015, despite not enjoying finals success in that time.

We’ve written an interesting case study and produced a short video about the project, both of which I’d recommend to anyone who is interested in how organisations can use a strong understanding of people and places to make important strategic decisions.

Congratulations to Brendon Gale, Cain Liddle and everyone at Richmond for what was achieved in the years leading up to Saturday's memorable win.

Author Ivan

Housing analysis

Standing behind good policy

Census data results


Our consulting team do a lot of work with strategic planners, who are responsible for housing policy.

It's a tricky job. Finding the right balance between meeting the needs of changing households, while responding to housing affordability, economic development initiatives and protecting key residential areas from inappropriate development is always a delicate balancing act.

Our consultants use a methodology that combines demographic insights and local case studies with population forecasts to give a reliable picture of future housing need, so planners can get the balance right and deliver their plan with confidence.



Where are the school-aged kids?

Are children staying at home longer? 'Leaving home already?'


Between the 2011 and 2016 Censuses, there was an increase of 174,600 school aged kids (5-17 years) across Australia – the equivalent of approximately 300 schools!

So where is the largest growth in school aged children?



Regional cities - are they growing or slowing?

Estimated resident population revisions  - 'they keep moving'


The growth in Australia's largest capital cities has been well documented, but what about the regions? 

In this blog, Simone takes a closer look at changes to the populations of Significant Urban Areas (SUAs) outside our capital cities, uncovering how the story varies markedly from state to state.


Community profile update

2016 Census data now available in data exporter

2016 Census data is now available in the community profile data exporter


Regular users of our free tools for local government may be familiar with the Data exporter in our community profile tool.

The data exporter is used to create custom reports that combine data sets from multiple time series, for multiple places, about multiple topics, all in one report.

If that sounds familiar, you'll be pleased to know the data exporter is now exporting the latest data from the 2016 Census.


Case in point

Strategic planning in Victoria's South-West

Planning for the future in Victoria's South West


Victoria's South-West is an internationally-renowned tourist destination, boasting attractions such as the Great Ocean Road and the Twelve Apostles.

However the surrounding centres of Warrnambool and the Colac-Otway region aren't leaving future prosperity to chance. 

Recently, our consulting team helped these councils use our online demographic and economic profiling tools to answer questions like 'Where are we now?', 'Where do we want to go?', 'How do we get there?' and 'Have we arrived?'.


Join our team

Would you enjoy working in our forecasting team?



Are you interested in how places are changing?

We're looking for an experienced consultant to join our population forecasting team.

If you're good with numbers, data and maps, and enjoy travelling and presenting to clients, you might be just the person we're looking for.

Sound good? Read more about the position here.


Track our Census updates

Be the first to know about each new release

community profile from .id - the population experts


We've finished updating our tools with data from the first round release from the 2016 Census. However there is still more to come, with the second release of data due from the ABS at the end of October.

Bookmark our Census update tracker page as a quick reference on the latest updates and analysis. You can also subscribe to updates on that page, so you find out about new releases as-they-happen.

icon-instagram icon-twitter icon-instagram icon-facebook icon-vimeo icon-vimeo
.id - the population experts   10 Easey Street   Collingwood VIC   3066   Australia
You are opted in to receive .id - the population experts's newsletter.
Update your email preferences to choose the types of emails you receive.
Unsubscribe from all future emails