Hiding under a rock? Then maybe you don't know about the PR blunder of the year...United Airlines take it away!
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Hi Friend, 

You'd have to be hiding under a rock to not know about the PR blunder of the year (so far) that was United Airlines. 

Not the first for the airline this year, but dragging a passenger off really didn't fly with worldwide customers and media – let alone investors. Their stock plummeted $250 million. Ouch.

For marketers however, the story has another side - how vital PR is to your brand – oh, and don't forget the media training! 

Read on for how to build a strong brand, our tips on supporting it through PR, and some light-hearted Friday fun provided by United Airlines themselves. 



The Guide to Brand Research

Good branding starts with research. Not sure where to start?

The BrandMatters "Guide to Brand Research" is a helpful kit that will guide you through the step-by-step guide on how to conduct effective brand research and how to turn that research into brand strategy.

It even outlines a brand research toolkit - handy!

How PR supports or destroys brand

Branding is more than a logo. And PR is more than just talking to journalists.

As marketing mastermind Seth Godin said, “It’s easier to love a brand when the brand loves you back.” 

Our blog this week explains how PR supports brand, creating a brand
that customers will love (with a few tips on not what to do thanks to
United Airlines).



United Airlines is hiring!

Looking for a new role? Want to ensure your customers feel like they’re flying “the friendly skies”? United Airlines has you covered!

If it has been a long week and you need a laugh, look no further than the airline's latest recruitment ads. Ironically for their new PR people.  Sometimes honesty isn’t quite the best policy…