monthly insight
.id Insight newsletter
February 2017

Tell a ripping good yarn (based on the evidence)

Dear reader,

By receiving this newsletter and reading .id's blogs, you have revealed a somewhat geeky interest in the latest demographic and economic trends. Further, by now you also have at least an inkling of the importance of 'place' and the concept of 'location'. You know that understanding the characteristics of the people that live and work in a 'location' is likely to give you insights that you find valuable.

At .id, we believe the key that unlocks the valuable knowledge to be gleaned from the latest demographic and economic trends, is to understand the importance of 'place' and 'location'. This may seem obvious to you but this idea is not widely understood. Nevertheless it is gaining traction.

Understanding macro trends is important - for context. Understanding the 'when and where' of these trends is where an increasing number of enterprises are having a revelation. Understanding the characteristics of 'location' has long been central to industries such as local government and retail, for example; but our work with these and a growing list of other industries is revealing that professionals are gaining profound insights about their business by looking at data spatially.

Capture your data with a spatial variable; map it; juxtapose it with data that reveals how people and places are changing; and you open up a profound way of understanding your business and how to deliver products and services to rapidly changing places. It helps if you are curious and can tell a ripping good yarn (based on the data) about why you are making your resource allocation and investment decisions spatially.

I admit this is not easy to do but if you want some great examples, read our blogs!

Author Ivan

Economic trends

The importance of demographics in driving tourism

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Last year .id was engaged by Blacktown City Council to analyse tourism and visitation trends in Blacktown. Yes, you read correctly, tourism in Blacktown… Let’s take a look at how a council’s demographic diversity can be an economic asset.

Ageing population

Delving into differing demand for aged care services

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By 2050, an estimated 3.5 million Australians will use aged care services each year. So it’s increasingly important to understand where and when broad demographic ageing trends translate into demand for aged care services. Last month we looked at where demand for aged-care services will be located across New South Wales. In this edition, we turn our focus to Victoria.



Location analysis

It's all about people and places



We are often approached by clients needing to solve complex service-delivery issues and make strategic business decisions. While using an evidence-base to assist in decision-making is a well-known approach, at .id we help solve business challenges by applying a spatial lens to demographic information. We call this the place-based approach.


Inside .id

Preparing for the release of 2016 Census data



Being #datanerds, .id is already deep in preparation to ensure we can get the 2016 census results updated in our online local government tools as quickly as possible once it is released in June. You may be asking why we need to get ready so soon in advance of the data release? So we thought we’d give you a sneak peek into the work that happens behind the scenes to convert ABS Census data into decision-ready information.

How to

Should I use enumerated data, usual residence data or estimated resident population?



To help you make the most out of the 2016 Census data when it lands, we are putting together a series of blogs to guide you through the nuts and bolts of Census information. This month, we look at what the difference is between enumerated data, usual residence and estimated resident population to help you understand when to use each type of data.
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