Tell a ripping good yarn (based on the evidence)
By receiving this newsletter and reading .id's blogs, you have revealed a somewhat geeky interest in the latest demographic and economic trends. Further, by now you also have at least an inkling of the importance of 'place' and the concept of 'location'. You know that understanding the characteristics of the people that live and work in a 'location' is likely to give you insights that you find valuable.
At .id, we believe the key that unlocks the valuable knowledge to be gleaned from the latest demographic and economic trends, is to understand the importance of 'place' and 'location'. This may seem obvious to you but this idea is not widely understood. Nevertheless it is gaining traction.
Understanding macro trends is important - for context. Understanding the 'when and where' of these trends is where an increasing number of enterprises are having a revelation. Understanding the characteristics of 'location' has long been central to industries such as local government and retail, for example; but our work with these and a growing list of other industries is revealing that professionals are gaining profound insights about their business by looking at data spatially.
Capture your data with a spatial variable; map it; juxtapose it with data that reveals how people and places are changing; and you open up a profound way of understanding your business and how to deliver products and services to rapidly changing places. It helps if you are curious and can tell a ripping good yarn (based on the data) about why you are making your resource allocation and investment decisions spatially.
I admit this is not easy to do but if you want some great examples, read our blogs!