There are rumors of upcoming changes in LinkedIn’s user interface and functionality. We wanted to give you a heads up on expected changes.
            
            

Hello,

Sorry for the one-off email interrupting your day but we have some very timely information that will affect your use of LinkedIn. Our team attended HubSpot's Inbound 2016 sales and marketing event last week where we heard rumors of upcoming changes in LinkedIn’s user interface and functionality.

LinkedIn hasn’t released much information yet so we’re erring on the side of caution.

Here are a few important expected changes:

  1.  Advanced Search will most likely go away

Unless you already have LinkedIn Premium, you will no longer be able to search by job title, company, location, etc. For planning purposes, conduct any foreseen search needs ASAP.

  1.  Downloading connections may also go away

We typically recommend Channel Partners and Vendors nurture prospects and make connections on LinkedIn as a first step. Secondly, instead of acquiring a list, they can download and leverage those LinkedIn connections for demand generation. If this functionality goes away, it’s important to make sure your list is safely downloaded.

  1.  What else is going to happen with LinkedIn functionality? 

We don’t know yet but we will be monitoring LinkedIn daily and letting you know when we learn next steps.

  1.  Should you get LinkedIn Premium if you don’t already have it?

It’s never a bad idea but you may want to wait and see if you need Premium or another option, like Sales Navigator. For now, I’d wait until the end of the year to assess the fallout of these changes before deciding.

 

If you have questions or need help managing your online presence please don’t hesitate to reach out heather@channelmavenconsulting.com

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