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Our CEO, Jocelyn Smith, recently led a roundtable discussion at ICSC Southeast in our hometown of Atlanta, Georgia. We received such great feedback on the content, that we wanted to share it with all of you who may not have had the opportunity to be there.

The topic? Brand It and They Will Come

New developments (and redevelopments) are popping up more than ever giving retailers the opportunity to be very selective about where to put their next store and ultimately giving customers more shopping choices. So how do you make sure your prospective tenants commit to your development and how do you guarantee foot traffic and sales on grand opening and every day thereafter?

Operating under the pretense of “just build it and they will come” simply doesn’t work - it’s not enough with the competitive marketplace of today. Jocelyn has seen this evolution firsthand with our clients over the past 25 years and decided to challenge developers and real estate marketing executives to start branding early - “You invest millions of dollars to built it, budget sufficient funds to market it.”

We’ve recapped Jocelyn’s presentation in a unique, 5-part blog series:


Part 1: The Competitive Marketplace of New Development

Your Tenants Have Choices



Part 2: The Channels Your Prospective Tenants Use to Find You

How to Convince Tenants to Choose Your Development



Part 3: The Power of Social Media

The Unexpected Channel of Influence


Part 4: Nurturing Your Leads Through IBIAN

Take a deeper look at infinitee's lead nurturing process, IBIAN.



Part 5: A Mixed-Use Grand Opening Marketing Plan

From 2 years to 2 days, this is your all encompassing plan of action.


Our recommendation? Start with Part 1 and work your way through Part 5. Each chapter is sufficient on its own, but strongest when read as the entire story.

Happy Reading and Prospecting!


For over 27 years, advertising has been our life. infinitee’s expertise has been invaluable to many national and regional brands. Our culture comes from our bottom-line mentality and has taught us to think and act fast. We create the proper balance in both strategy and creativity, building brand equity and driving sales. Getting results is what infinitee is all about. Call 1.800.886.3481, x119 to speak with Jocelyn Smith, Founder & CEO.

3400 Peachtree Road, NE Suite 921 Atlanta, GA 30326  |  Office: 404-231-3481  |  Fax: 404-231-4276