BRAND IT AND THEY WILL COME
Our CEO, Jocelyn Smith, recently led a roundtable discussion at ICSC Southeast in our hometown of Atlanta, Georgia. We received such great feedback on the content, that we wanted to share it with all of you who may not have had the opportunity to be there.
The topic? Brand It and They Will Come
New developments (and redevelopments) are popping up more than ever giving retailers the opportunity to be very selective about where to put their next store and ultimately giving customers more shopping choices. So how do you make sure your prospective tenants commit to your development and how do you guarantee foot traffic and sales on grand opening and every day thereafter?
Operating under the pretense of “just build it and they will come” simply doesn’t work - it’s not enough with the competitive marketplace of today. Jocelyn has seen this evolution firsthand with our clients over the past 25 years and decided to challenge developers and real estate marketing executives to start branding early - “You invest millions of dollars to built it, budget sufficient funds to market it.”
We’ve recapped Jocelyn’s presentation in a unique, 5-part blog series: