infinitee increased impressions by 87.22% and decreased the CPM by 23.89% for client's fall campaign. |  OCT./16    


You may remember from spring of this year that infinitee launched a digital marketing campaign for River Oaks Shopping Center, a 320,000 SF specialty lifestyle center serving some of Houston's most affluent neighborhoods and owned and managed by Weingarten Realty.

Based on the results of the Spring Campaign*, infinitee strategized a new campaign for the fall shopping season.
Similar to spring, the Fall Campaign ran for 31 days across August 2016 utilizing a three-tiered media strategy as follows:

Print Media:
Ad placement in the Houstonia Magazine (the largest local magazine source for news, information and entertainment in the Houston market)

Digital Media:
Display and Retargeting Advertising

Social Media:
$500 total Giveaway, Facebook and Instagram 

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Print and Digital ads utilized consistent branding established in the beginning of the year and executed in Spring’s Campaign to increase brand awareness, while the social media campaign had a more specific objective to drive awareness of new tenants’ products and experiences for the fall season, and increase user adoption of River Oaks Shopping Center’s social media profiles.

Shoppers were asked to post a photo on Facebook, Twitter or Instagram, or upload a photo manually via the Facebook App, showcasing how they get #FreshForFall at River Oaks Shopping Center for a chance to be one of two lucky winners of a $250 gift card. The giveaway was supported through Facebook and Instagram ads, and garnered several entries from shoppers and influential bloggers reflecting new fashions from retailers, restaurant outings with friends and family before heading back to school, a new hairdo or manicure, workout class and more.

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Results from the Fall Campaign totaled 2,002,439 Impressions in 31 days for a CPM of $8.89. By reallocating efforts and implementing findings from the previous campaign, infinitee increased impressions by 87.22% and decreased the CPM by 23.89% getting better results for less for our client.

Today, infinitee preps for the last campaign of the year centered on the holiday shopping season. Stay tuned to see how infinitee reallocates funds and improves overall impressions and CPM again.

*After further analysis of the Spring Campaign results, numbers have been updated accounting for the difference in the original report.


For over 27 years, advertising has been our life. infinitee’s expertise has been invaluable to many national and regional brands. Our culture comes from our bottom-line mentality and has taught us to think and act fast. We create the proper balance in both strategy and creativity, building brand equity and driving sales. Getting results is what infinitee is all about. Call 1.800.886.3481, x119 to speak with Jocelyn Smith, Founder & CEO.

3400 Peachtree Road, NE Suite 921 Atlanta, GA 30326  |  Office: 404-231-3481  |  Fax: 404-231-4276