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Tech & Marketing News from IDG

November 8, 2016

 

 

CIO (11/8)

Since introducing HANA in 2010, SAP has been releasing updates twice a year, providing customers with new capabilities but also pushing them to keep their software current to benefit from continuing support.

  

Adweek (11/7)

The company is letting Adobe Social clients tap into the data capabilities of Adobe Analytics to see how organic posts perform in real time across social channels. The feature, which launches today, lets marketers examine at scale how various types of content perform..”

 

Nieman Lab (11/7)

Alongside the launch of iOS 10 in September, Apple announced a handful of updates to Apple News, which it launched last fall. Along with some cosmetic changes like a new logo and typeface, the new version of the app brought some much-needed features for publishers, including breaking news notifications and support for paid subscriptions. But for many publishers, the most welcome change was to the traffic it gives publishers, which has grown in a big way.
 
 

MediaPost (11/7)

Facebook has been slammed with a potential class-action lawsuit accusing it of violating federal civil rights laws by publishing housing and job ads that discriminate against minorities.

 

 

 

  

AdExchanger (11/7)

“In the coming years, the marketing cloud or agency that can master and meld both worlds – marketing and advertising – will dominate an industry currently ruled by Facebook and, to a lesser degree, Google. Salesforce, Oracle, Adobe and the holding companies are all possible contenders.
 
 

Marketing Tech (11/7)

Right now, the digital ad industry is facing an existential crisis. Depending on who you ask, around a quarter of all internet users (at least in the US) use adblocking software. The industry can put together as many task forces as it wants, but it won’t change the public’s perception of display advertising. As it stands, it’s an intrusion of people’s personal space.
 
 

Search Engine Land (11/7

It seems that websites are becoming less focused on top-of-funnel content (general informational and educational materials) and more focused on bottom-of-funnel lead generation offers. In my opinion, this is a short-sighted strategy, and one that will not drive a high volume of qualified traffic. Successful SEO programs require website content designed to reach prospects across the entire buy cycle.

 

 

  

 

The Drum (11/7)

The chief marketing officer (CMO) holds the keys to disruptive growth, according to new research from Accenture StrategyCurrently, CMOs bear the burden of success or failure in driving disruptive business growth, with the majority of C-suite executives (37%) holding CMOs first in the firing line if growth targets are not met.

 

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