WEINGARTEN REALTY | MARKETING CAMPAIGN RESULTS
Weingarten Realty’s River Oaks Shopping Center is one of Houston’s
most prestigious and historic specialty centers. Located in the heart
of the city, River Oaks offers a wide variety of national and one-of-a-kind retailers, upscale restaurants and serves some of Houston’s most
To achieve River Oaks’ goal of increasing brand awareness, infinitee implemented an innovative, three-tiered media strategy utilizing integrated, digital marketing efforts across multiple platforms and mediums. By securing local bloggers who have a strong community influence, coupled with paid placement and social media management, infinitee assisted River Oaks in garnering the highest engagement received to date on social media. 1.29 M impressions were achieved over the course of the 30-day campaign. In addition, the campaign secured new followers, driving onsite traffic and increased brand awareness with a total investment of only $11,000. Successful analytical highlights of the campaign can be viewed below.