INFINITEE | THE SHOPS AT WALDORF CENTER
Valued infinitee client Madison Marquette’s The Shops at Waldorf Center is the premier retail destination for Southern Maryland. Located just 15 miles from the Washington Beltway, it serves the vibrant community of Waldorf, as well as the surrounding Charles, Calvert, and St. Mary's Counties.The 500,000 SF center recently expanded by 100,000 SF to include boutiques, lifestyle retailers, and restaurants, as well as pedestrian-friendly walkways and attractive landscaping to further establish the center’s influence in the marketplace.
To highlight the new look and feel of the center, infinitee utilized strategic content and powerful visuals to create a leasing package that included a fast facts flyer, e-blast template and brochure to serve as Madison Marquette’s primary marketing collateral for leasing and business development purposes. By conveying the center as a dynamic ensemble of retailers in a creative, open-air setting and emphasizing the hybrid-mall concept as well as the location and accessibility of the center, infinitee was able to assist the leasing team in meeting their goals.