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Welcome to the WHAT THE TRUCK?!? Newsletter. Here we’ll get you caught up on all things WHAT THE TRUCK?!? and bring you up to date on the world of freight as we see it.

How it's going

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An oncoming CSX train demolished a truck stuck on the tracks last Friday, and a man waiting for a pizza caught it all on camera. According to Pendleton/Fall Creek Township Fire Department’s Facebook page the train/semi accident occured “on State Road 67 at Angle road crossing. No one was injured!”

The Federal Motor Carrier Safety Administration’s CDL manual advises: “Never permit traffic conditions to trap you in a position where you have to stop on the tracks. Be sure you can get all the way across the tracks before you start across. It takes a typical tractor trailer unit at least 14 seconds to clear a single track and more than 15 seconds to clear a double track.”

That truck driver may need to revisit his copy of the manual.

It's Prime Day, Prime Day

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Amazon kicked off the start of what could be a 75-day peak season when Prime Day went live on Tuesday. With global parcel volumes hitting a potential 132 billion this year, according to Pitney Bowes, mail carriers are going to have their hands fuller for longer than usual. 

What’s the big deal? Amazon is firmly atop mount e-commerce and is the first stop to shop for 61% of 1,600 respondents to a Convey online buying survey.

Alexa, what happens when we’re over capacity? A good question as Salesforce said that global peak demand will exceed available capacity by about 5%.

What’s it mean for shippers? $40 billion in peak delivery surcharges from Nov. 15 to Jan. 15

What’s it mean for customers? Delays, delays, delays. Remember when Prime deliveries went from two days to whenever many days at the start of the pandemic? Expect similar during the holiday season as shipments could be delayed five to seven days. 

How about the deals? So far, nothing like last year’s $13,000 worth of camera equipment for 99% off but eagle-eyed Redditors are on the lookout.

iPhone 12: Ship different

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Photo: Apple

Apple dropped its new line of iPhones Tuesday: the iPhone 12 mini, iPhone 12, iPhone 12 Pro and iPhone 12 Pro Max.

What’s new? While the jury is out on whether 5G will be enough to sell consumers, buyers will be getting their phones delivered in a new way. Bloomberg reported that Apple would ship its new iPhone 12 to consumers from a network of nearly 300 retail stores in the U.S. and Canada. In the past, Apple would ship to consumers directly from centralized distribution centers.

What’s next? Retailers tend to follow the leader and Apple’s move to decentralized shipping could provide a sustainable solution moving forward. 

However, Kirsten Newbold-Knipp, chief growth officer at Convey, puts it into focus: “It’s a smart move on Apple’s part, and not a huge surprise in today’s `mask economy’ where physical stores are shifting from creating a quality in-person shopping experience — something that Apple is known for — to a more functional focus on simply getting products into consumers’ hands conveniently and safely.”

What’s hype?: 4K video at 60 fps assisted by LiDAR will ensure your vertical videos look better than ever. 

How it’s trending: Apple is projected to ship 50 million units, half of last year’s 100 million. However, with a “staggering" 53% of respondents planning to buy this year's iPhone, according to a survey by Decluttr, iPhone 12 stock may be harder to come by this holiday season.

How about you: What’s the longest you’ve held on to an iPhone and do you plan on getting the 12?

Pot in the pot

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Customs and Border Protection officers in Laredo, Texas, flushed out more than 6.5 tons of alleged marijuana hidden inside a shipment of toilets from Mexico. Officers found the reefer in a dry van Oct. 2 at Laredo’s World Trade Bridge. Police say the drugs have a street value of $2.75 million.


Delta's earnings are out: Total adjusted revenue of $2.6 billion declined 79% on 63% lower capacity versus the prior year. 

Quarterly sales last year: $12.6 billion

Quarterly sales this year: $3.1 billion

Friday on the show LIVE at noon ET

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Photo: Morning Brew

Morning Brew CEO Alex Lieberman teaches us the art of the newsletter. He’s coming just in the nick of time as we kick off the WHAT THE TRUCK?!? newsletter. Plus, why B2B media is taking over, and he’ll talk about his own show, “The Founder’s Journal Podcast.” 

Also: Tom Whaley, president, Level One Technologies, and Andy Hedrick, co-founder, TK7 Products

Catch new shows live at noon ET Mondays and Fridays on FreightWavesTV, FreightWaves LinkedIn and Facebook or on demand by looking up WHAT THE TRUCK?!? on your favorite podcast player.

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