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Happy Friday 😎


Interested in retail? Join myself, Nativex and AppsFlyer next Thursday when we talk about mobile app ecommerce trends in the US and emerging markets.


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If you missed last week's action packed newsletter, you can check it out here.




Mobile Signal



United Airlines (UAL) is currently scheduled to report Q3 earnings on 10/14. Downloads of the United mobile app are up 38% QoQ but user sessions are down 10.2% QoQ. Naturally, all performance is down YoY. So far in October, we are seeing a steady rise in performance, specifically in North America.

App Acquisitions







Epic Games has acquired SuperAwesome. SuperAwesome is a mobile platform that provides safe digital transactions for children (advertising and monetization) on mobile apps. The SuperAwesome SDK is currently installed in more than 1,300 apps across the App Store and Google Play.




It's the most wonderful time of the year

During the fall months I start to crave beer, barbecue, chili and wings. They are the perfect side dishes to the meal of football I am consuming. Judging by the data, I am not alone. It's good to know there are others. And Wayne, if you're reading, I made bourbon wings again, and again I was unable to save any for you. I will try harder next time.


nfl-wings (1)



Competition drives us and it drives revenue

Strava, a top fitness tracking app, launched a (temporarily?) lucrative feature called Local Legends. Local legends crowns the person who has the most "efforts" over a 90 day period on a specific route, the local legend of that route and they receive a digital laurel crown. However, Strava's free trial only lasts 30 days. In just 13% of the past 365 days, Strava earned 39% of its revenue in that same time period. The company is attempting to raise between $150-$400M at a valuation of more than $1B, according to Bloomberg.


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Posts & updates


Future of Fitness: Understanding the growth of mobile video

We teamed up with Penthera to capture the transition to the mobile gym. We found that the Health & Fitness category as a whole saw significant growth in H1 2020, but video-fitness apps, in particular, were the uncontested powerhouses of the group.


Podcast: Keeping it casual

Adam & Madeline are joined by Boombit's VP of Publishing, Jon Hook. Jon explains to Adam that Idle games are not in fact worthless creations before giving his take on the future of hypercasual games and more.


How Planet Fitness accelerated growth amid a pandemic

The secret sauce here is video. In April, Planet Fitness began offering virtual workout classes directly in their mobile app. This resulted in a 300% spike in daily downloads and at the time, its gyms had yet to reopen.






Adam and Madeline discuss the latest news in tech and mobile followed up with a little earnings preview for Netflix and Peloton. This episode has its first ever guest in Chris Radtke of Braze. He discusses their latest guide on reaching your customers in the moments that matter. After that the crew reviews the latest Apptopia insight on Facebook Games and more, followed by our own game of In or Out. Here's the rundown:

[2:08] Mobile News Review
[10:43] I know what you did last quarter
[15:38] Discussion w/Chris Radtke of Braze
[41:27] This week on Apptopia
[46:51] In or Out




Adam Blacker

VP, Insights

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