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July COVID Update

Good news – July looks a lot like June did with a continued recovery in every metric across the board. The gap is closing for pre-COVID CPM values, fill-rates are returning to normal, and we’re approaching an even keel with year-over-year comparisons to 2019. All-in-all the economic recovery seems to be well and truly under way, though some verticals more impacted by the COVID recession may continue to rebound a little slower. Take a look at some of the specifics in our latest blog.


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CMP Update – Migrated to TCF 2.0

All sites using our hosted Quantcast CMP, Sortable's new CMP, have been migrated to use TCF 2.0. If you were previously using Sortable's CMP, you have been transitioned to our hosted Quantcast CMP. Purpose 1 of the IAB’s Transparency and Consent Framework v2.0 for GDPR requires consent to access a user’s device and set cookies. Sortable has added support for Prebid enforcement of this purpose. 

As a result of these changes, the accuracy of session-related values in Sortable Analytics may be impacted when users do not grant consent under TCF 2.0. We’ve added a new Jurisdiction dimension to the Ad Revenue report to allow for easier filtering of all GDPR traffic data for your site(s).

As a reminder, compliance with privacy regulations like GDPR and CCPA is your responsibility, including ensuring your privacy policy is up to date.  If you'd like more information, please visit our Knowledge Base here


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