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Business

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Mobile Signal

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Activision Blizzard (ATVI) is currently set to report earnings on 8/3. Daily active users of its mobile game portfolio are up 11% YoY and IAP revenue is up 1.3% YoY. The company also monetizes through advertising.

App Acquisitions

bland

 

 

 

 

 

Huuuge Games has acquired games studio Double Star. The studio's flagship game, Bow Land, launched in January of this year and has generated $3.7k via in-app purchases in its short lifetime.

 

MUSINGS

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Vibrator apps reach their climax


So this is a thing I didn't know about but now I do, and so now you have the pleasure of knowing about it too. While I don't technically know that July is their crescendo for new user growth, daily downloads are starting to slowly decline. Plus, I couldn't resist the headline. Since March 1st, the top 20 vibrator apps have averaged 1.1 million monthly downloads (new installs) globally. July specifically has seen 1.6 million downloads. This 5 month span is a 171% increase over the 5 previous month span, which recorded an average of 404.2k downloads per month. The apps were already growing before the pandemic, but since March, the pace has increased. Now, what exactly is a vibrator app? It's an app that enables you to control the vibration feature on your phone. Some, like iVibrate, claim to be alleviate stress and be calming. Others are more forward about what they are mostly likely to be used for, and the user reviews of these apps are telling.

 

vibs

 


 

A shot across two bows

JioMart's mobile app just launched mid-month in India and kissed the daily downloads of its two biggest competitors, Amazon and Walmart (Flipkart). JioMart is owned by Reliance Industries whose investors compete directly with Amazon and Walmart across different industries. JioMart offers Indians free home delivery with no minimum order on apparel and groceries. Amazon doesn't necessarily want a fight though and is considering taking a 10% stake in Reliance Retail to solidify its long term strategy in India.

 

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Posts & updates

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Video: The Latest Trends, Opportunities & Learnings for Apps in 2020

Apptopia teamed up with Mintegral, Adjust, and AppsFlyer to cover the current state of app performance, mobile growth strategies, and emerging platforms & opportunities for app marketers in H2 2020.

 

A return to the great outdoors

People are rediscovering the great outdoors with a new enthusiasm that we did not see in our data last summer. Why? Entertainment options may be closed for now but you can’t close the great outdoors. It’s giving people something to do while they can’t do anything.

 

 

 

Adam and Madeline discuss the latest news in tech and mobile followed up with a little earnings preview for Netflix and Peloton. This episode has its first ever guest in Chris Radtke of Braze. He discusses their latest guide on reaching your customers in the moments that matter. After that the crew reviews the latest Apptopia insight on Facebook Games and more, followed by our own game of In or Out. Here's the rundown:

Introduction
[2:08] Mobile News Review
[10:43] I know what you did last quarter
[15:38] Discussion w/Chris Radtke of Braze
[41:27] This week on Apptopia
[46:51] In or Out

 

TiDBits

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Adam Blacker

VP, Insights

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Blacker

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