On 18th June 2020, our Head of Analytics, Michele Masnaghetti was joined by Andy Mulcahy, Strategy and Insight Director at IMRG, Marc O'Fathaigh, Country Manager at Criteo UK, Mark Batson, Customer Solutions Director at Intelligent Reach, Gary Winter, Parcel Services Director at Quadient and Amanda Mickleburgh, Director of Merchant Fraud at ACI Worldwide to discuss Black Friday 2019, what Black Friday 2020 will look like, the consequences of the Coronavirus and how to plan for the good, the bad and the ugly.
Watch the discussion here:
We manage the Abacus Alliance cooperative on behalf of all its members. By tapping into our data and analytic expertise, we can help you use the country’s most comprehensive transactional database of actively buying people to grow your business.
