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Business

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Mobile Signal

snap

 

Snapchat (SNAP) looks to be having a good quarter from an engagement perspective. If the quarter ended today, its average quarterly DAU will have grown 9% YoY. New installs are on pace to be down 40% YoY, but if you remember, Q219 was a massive quarter for Snapchat's new user acquisition, having launched gender swapping face filters and games.

App Acquisitions

peak

 

 

 

 

 

Zynga acquired the rest of Peak Games after acquiring its card games business in December 2017. Zynga came back for the more lucrative games in Toon Blast and Toy Blast. In the past 365 days, Peak has generated $400M via in-app purchase revenue.

 

MUSINGS

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Get paid to read the news


BuzzBreak is a news aggregation app that launched in April 2019 from a couple of ex-employees of Bytedance's TopBuzz. BuzzBreak works with third party ad networks to showcase articles users might like. The app pays users $0.10 for every article they read. Right now the app is only available on Google Play but an iOS version is coming soon. BuzzBreak's top market is Indonesia where it currently ranks #3 in Google Play's News & Magazines category. As I was writing this, news just came in that Bytedance has shut down TopBuzz.

 

buzzbreak

 


 

Demand for food stamps rises

The EBT in Fresh EBT stands for electronic benefits transfer. As unemployment rises across the United States due to the pandemic, we're seeing an unfortunate hockey stick-like growth for the Fresh EBT app. The app is used in a variety of ways but is mainly used to check your food stamp balance. Since April 1st, the app has gained more than 825k daily active users. 

 

Broadcast your world and earn easy money off your livestreams with Tango Live.

Simply go live, get fans, and earn cash!

Broadcast your world and earn easy money off your livestreams with Tango Live.

Simply go live, get fans, and earn cash!

FRESH EBT HIGHEST ENGAGEMENT

 

 

Posts & updates

apptopia.com  

The top online travel agencies in the US may be on the road to recovery

Downloads of the top 17 OTA (online travel agency) apps in the US got back to pre-pandemic levels on May 28th after increasing for 10 straight days.

 

Telehealth apps see highest engagement in history; MyChart leads with most users

The Telehealth app market is seeing its highest engagement in history. Telehealth apps are those that provide healthcare services digitally. These include Teledoc (or "Telemedicine") apps which allow you to interact directly with a provider or care team.

 

Homeschooling during the pandemic, parents turn to mobile apps for help

As a mother working remotely and pursuing a degree, I am deep in the trenches myself. That’s why I’ve been relying on educational/learning apps during quarantine to keep my child occupied (and stay sane). According to our data, it looks like I am far from alone.

 

 

 

Adam and Madeline discuss the latest news in tech and mobile followed up with a little earnings preview for Netflix and Peloton. This episode has its first ever guest in Chris Radtke of Braze. He discusses their latest guide on reaching your customers in the moments that matter. After that the crew reviews the latest Apptopia insight on Facebook Games and more, followed by our own game of In or Out. Here's the rundown:

Introduction
[2:08] Mobile News Review
[10:43] I know what you did last quarter
[15:38] Discussion w/Chris Radtke of Braze
[41:27] This week on Apptopia
[46:51] In or Out

 

TiDBits

apptopia.com  

Adam Blacker

VP, Insights

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Blacker

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