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Leadership Series

Agile Marketing: How to run effective marketing amid a crisis

Webinar Overview:

  • Date: Thursday, May 28th, 2020
  • Time: 3:00 pm ET / 12:00 pm PT
Throughout time crisis has played a role in consumer purchasing behavior. We will examine the impact of the past crises, pandemics, and recessions, and outline how this crisis is different and how it has changed the consumer buying pattern. In addition we will analyze the impact on the media channels they use to inquire and purchase. Lastly, we will speculate how this crisis has changed all consumer purchasing behavior going forward.

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Key Takeaways:
  • How past businesses survived health, economic, and natural disaster.
  • How are consumer inquiry and purchasing habits changing as a result of the pandemic?
  • What media channels are most effective in going forward.


Webinar Panelists:

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Watch What This Week's Webinar Is About: