.id insight newsletter - May 2015


The 2016 Australian Census is saved!

Congratulations to everybody who has been campaigning to save the 2016 Australian Census. Recently, I received a letter from Kelly O’Dwyer, the Parliamentary Secretary to the Treasurer, stating, “I can confirm that the 2016 Census is on track to provide Australia with a snapshot of our nation, including very high quality small area and small population data”. I was particularly relieved that the Secretary noted the bit about, “very high quality small area… data” because this is the thing about a Census that a 'big data combined with rolling surveys' approach is unlikely to provide. Our concerns at .id and the reason we campaigned so hard to keep the Census alive is the need many of our clients have for small area data. More specifically, our concerns were that community-level data rarely come into the minds of the ‘powers’ in Canberra. My discussions with Federal politicians made it clear to me that community-level (sub-LGA) data was not on their radar. Now it is, but for how long?

A lesson from this episode is to not take the Australian or New Zealand Censuses for granted and at .id we will certainly double our efforts to identify what we will lose if we don’t have a regular Census (or an effective alternative). The way New Zealand have conducted this process has been a lot more consultative, but the Census as we know it in New Zealand is likely to change

Lastly, the end of the financial year is nigh and we are receiving requests for our Communities of Interest modules – check them out hereThey present a unique and powerful way of looking at and understanding communities through the demographic lens - using very high quality small area data.



population income disparity

Local government

Poorest postcode in Australia

The ATO recently released data on the richest and poorest postcodes in Australia. This revealed a $150k gap between the average incomes of the richest and poorest postcodes. Both these areas are located within New South Wales. What causes this disparity within one single state? What factors affect the wealth of an area? 

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 2016 census is coming

Census 2016

Census 2016 is going ahead

Earlier this month, the government announced that the 2016 Census will be going ahead with a much needed funding boost. What can we expect from the 2016 Census? 

Read More 


What's up with the economy

The economic value of places within your LGA

What economic contribution does a place make? How many industries are in an area and how productive are they? Which industries are driving the local economy? These and more questions can now be answered by data estimating value-added by small areas within your LGA.

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Population matters

Population change in 2014 - how Sydney got its groove back

In recent years, many parts of Australia have recorded very high rates of population growth, but strangely our largest city – Sydney – has by and large not been part of this record growth trend. Since 2013 however, Sydney’s population growth rate began to pick up and has been at or above the national average.

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NZ focus

Profiling Māori communities

The 2013 census population for Māori in New Zealand was 668,715. What are the demographic characteristics of this population and how has it changed over time?

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End of a great financial year - Thank you!

As the end of financial year is fast approaching, we would like to take this opportunity to thank all our clients. At .id, our crew have had a great year working with you and we hope we have provided you with the most comprehensive demographic data you need to plan for your community and business. If you are still looking to enhance your existing demographic resources with detailed community information that will give you in-depth insight into the specific social groups within your LGA, let us know or check out our additional resource, the communities of interest module.


Tips and tricks

Learning to use your demographic resources

How can I find the specific demographic information I need? Having the data is one thing but learning to use it is another story altogether. It is with this in mind that we have created an online video training programme aimed at answering any questions you may have about how to use our online demographic products. Learn more about our training program and how to access it.

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 Planning for community

Final word

Planning for the happiness and well-being of your community

The definition of happiness and well-being differs greatly from one person to another. This doesn’t just apply to individuals but also to local governments and their communities. How can you effectively measure and plan for the happiness and well-being of your community?

Read More


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