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Business

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Mobile Signal

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Carvana (CVNA) is expected to report earnings on 5/6. Daily active users of the mobile app have increased 336% YoY and 17.6% QoQ.

App Acquisitions

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Scopely has acquired PierPlay. PierPlay co-created newly launched game, Scrabble Go, with Scopely. Since its launch on March 5, the game was downloaded more than 10M times globally and raked in over $1.2M in IAP revenue.

 

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Riot Games has acquired Hypixel Studios. Hypixel does not currently have any mobile games but is in the midst of developing one similar to Roblox and Minecraft.

 

MUSINGS

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The Domino's haven't fallen yet


During the pandemic, I wanted to check in on my good friend, pizza and make sure it's okay. The good news is that download levels for these apps remain largely unchanged, even seeing year-over-year increases in some pockets within March and April. Looking at current active user market share, we see Domino's remains on top of the pizza game.

 

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Taxman

Going by IAP Revenue, this is TurboTax's first tax season year-over-year gain since 2016. Unlike its revenue trend, TurboTax has been adding more new users each year since 2015. 2020 was no exception with 7 million downloads from January through April. With more downloads and less revenue every year, customers may be purchasing the program on other platforms, or key code sharing could be ramping up.

 

Broadcast your world and earn easy money off your livestreams with Tango Live.

Simply go live, get fans, and earn cash!

Broadcast your world and earn easy money off your livestreams with Tango Live.

Simply go live, get fans, and earn cash!

turbotax

 

 

Posts & updates

apptopia.com  

Package tracking and delivery company apps experience unprecedented April

We've seen strong increases in new users of both delivery company apps, like FedEx, and package tracking apps, like Arrive (now Shop). In some cases, this surge is larger than that of the holiday season.

 

Why your brand needs a mobile game

Trying to grow your loyalty program into something truly special, and that actually builds loyalty? You should launch a well-thought-out mobile game and get more real estate on your customers’ most personal device -- the one they look at 80 times per day.

 

 

Adam and Madeline discuss the latest news in tech and mobile followed up with a little earnings preview for Netflix and Peloton. This episode has its first ever guest in Chris Radtke of Braze. He discusses their latest guide on reaching your customers in the moments that matter. After that the crew reviews the latest Apptopia insight on Facebook Games and more, followed by our own game of In or Out. Here's the rundown:

Introduction
[2:08] Mobile News Review
[10:43] I know what you did last quarter
[15:38] Discussion w/Chris Radtke of Braze
[41:27] This week on Apptopia
[46:51] In or Out

 

TiDBits

apptopia.com  

Adam Blacker

VP, Insights

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Blacker

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