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Happy Friday 😎

 

Here's the latest app news delivered to your inbox. If you missed last week's action packed newsletter, you can check that out here.

 

To discover how brands can adapt in a thriving yet crowded space, Apptopia and Braze joined forces and datasets to examine the effect of the arrival of Disney+ and immediate industry reaction to COVID-19.

 

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Need a quick but hearty chuckle? Last year our April Fool's joke was that we pivoted to sell fragrances. See our commercial for that fragrance here (volume on).

 

 

Business

apptopia.com  

Mobile Signal

tesla

 

Tesla (TSLA) is estimated to report earnings on 4/21. Downloads of its mobile app are up 54% YoY but down 3.1% QoQ.

App Acquisitions

dark sky

 

 

 

 

 

Apple has acquired weather app, Dark Sky. Apple has shuttered the Android version and will end its API, that powers other popular weather apps, in 2020. The app was a top 5 grossing weather app on Google Play and around 70% of the apps' MAUs were Android users.

 

MUSINGS

apptopia.com  

Tick tick tick...


That's the sound your clock is making if you could hear it over the latest TikTok trend you've been binge watching while you self-isolate. I apologize if it sounded like I was judging you, I'm not. When I need to kill 20 minutes, I open this app up and my problems are solved. Since January, global monthly hours in the app have jumped up by about 200 million. But how should you be thinking about this growth?

 

I don't want to give you all the answers, that's the fun of having access to Apptopia! I'd examine several metrics for all of TiKTok's mobile apps to determine if this is due to new user growth and/or an increase in average time spent per user. The answer could vary by country.

 

ttts

 


 

New user Xing

Just before the release of Animal Crossing: New Horizons on the Nintendo Switch came out, we started to see an uptick in Nintendo's mobile game, Animal Crossing: Pocket Camp. New Horizons is not available on mobile but the general excitement has carried over to mobile. New daily installs have jumped more than 600%.

 

Broadcast your world and earn easy money off your livestreams with Tango Live.

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animal-xing

 

Coronavirus Impact Survey – EMEA & LATAM

AdColony has been surveying users periodically to gain insights on their current digital usage and behavioral changes. While this survey delves into where and how people are living currently, it also sheds light on their mobile app usage. For example, 56% of respondents in LATAM said that their mobile usage has gone up, not including work.

 

Broadcast your world and earn easy money off your livestreams with Tango Live.

Simply go live, get fans, and earn cash!

Broadcast your world and earn easy money off your livestreams with Tango Live.

Simply go live, get fans, and earn cash!

ADCOLONY-5

 

 

Posts & updates

apptopia.com  

Twitch, Mixer, Caffeine and, Discord all just posted their best revenue generating month

The record setting month for these apps is no doubt due to being confined in our public movements. Gaming and all that comes with it, has seen a strong uptick in performance metrics lately.

 

2020: The Year of Streaming

Apptopia & Braze team up to examine how the arrival of Disney+ and COVID-19’s emergence have impacted the industry. Together, we analyzed and identified key trends and metrics for success to help brands strategize for long-term growth.

 

Amwell and other Telehealth apps see surge in new users

We’ll cover recent stories, marketing strategies, and news from around the world as the situation continues to evolve – go ahead and bookmark this page for the latest updates, trends, and news.

 

 

Adam and Madeline discuss the latest news in tech and mobile followed up with a little earnings preview for Netflix and Peloton. This episode has its first ever guest in Chris Radtke of Braze. He discusses their latest guide on reaching your customers in the moments that matter. After that the crew reviews the latest Apptopia insight on Facebook Games and more, followed by our own game of In or Out. Here's the rundown:

Introduction
[2:08] Mobile News Review
[10:43] I know what you did last quarter
[15:38] Discussion w/Chris Radtke of Braze
[41:27] This week on Apptopia
[46:51] In or Out

 

TiDBits

apptopia.com  

Adam Blacker

VP, Insights

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Respond to this email or tweet me @AdamBlacker25
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Blacker

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