Yesterday I learned New York City is fresh out of dogs.

You can investigate the rise of this trend by through the lens of apps like Petfinder Adoptable Pets and Chewy.


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Happy Friday 😎


Here's the latest app news delivered to your inbox. If you missed last week's action packed newsletter, you can check that out here.



Mobile Signal



Sea Limited (SE) is looking like a mixed bag for Q1 2020. If the quarter ended on 3/25, Sessions of its ecommerce app Shopee would be up 28.6% YoY, but In-App Purchase Revenue of its mobile games publisher, Garena, would be flat YoY. All numbers are global.

App Acquisitions







OfferUp is acquiring its competitor, Letgo, after OLX Group led a $120M funding round for OfferUp. OLX Group will own 40% of the combined entity. Since launch in 2015, Letgo has been installed more than 220M times.








The New York Times company is acquiring Audm, a voice technology company. Audm will likely be used for people to listen to long-form journalism from the New York Times instead of reading it. The mobile app has been installed more than 460k times since launch in late 2016.



Blame it on 'the man'

Last September I covered Chinese dating app, Tantan, for its impressive revenue growth. Even after its removal from major app stores (due to "violations") in China, it looked to be continuing on its rise. Well... turns out it never truly recovered from a user perspective. After that massive dip, which is when the ban took place, new installs and DAUs have slid to June 2018 levels.





On the shoulders of giants... and Pauly D

Coin Master has grown its average daily revenue with a slate of ads in late January and February, featuring celebrities Jennifer Lopez, Pauly D and the Kardashians. In December, the game averaged $914k in revenue per day. This March, it's averaging 31% more at $1.2M per day. The Kardashians are no stranger to mobile games as Kim Kardashian: Hollywood, which launched in 2014, still generates more than $2M/month for the family and Glu Mobile.


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Posts & updates  

Podcast: Offer it up and let it go

Available on Apple Podcasts and SoundCloud. We’re discussing the latest news in mobile, talking app store fragmentation with Matthew Hughes of The Register, and diving into the latest trends we're seeing in Apptopia data. Here’s the rundown:

[1:59] Mobile News Review
[7:51] Consumer tech and mobile reporter Matthew Hughes of The Register joins us
[36:10] This week at Apptopia
[50:05] In or Out


Peloton app installs rise 245%, but does it mean anything?

There are a lot of health/fitness apps on the rise right now given how the coronavirus pandemic has changed many of our lives; in many cases we cannot go to the gym or even spend much time outside at all. However, I’d be cautious of saying COVID-19 is going to be a big boost for Peloton.


COVID-19 Regular Updates: The Business Impacts, Brands’ Responses, Marketing Strategies, and More

We’ll cover recent stories, marketing strategies, and news from around the world as the situation continues to evolve – go ahead and bookmark this page for the latest updates, trends, and news.



Adam and Madeline discuss the latest news in tech and mobile followed up with a little earnings preview for Netflix and Peloton. This episode has its first ever guest in Chris Radtke of Braze. He discusses their latest guide on reaching your customers in the moments that matter. After that the crew reviews the latest Apptopia insight on Facebook Games and more, followed by our own game of In or Out. Here's the rundown:

[2:08] Mobile News Review
[10:43] I know what you did last quarter
[15:38] Discussion w/Chris Radtke of Braze
[41:27] This week on Apptopia
[46:51] In or Out



Adam Blacker

VP, Insights

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