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January 2020

For Media, Blockchain’s on the Way

by Michael Goldman

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Dear  there,

Among the technology buzzwords making the rounds at the dawn of the new decade is the term “blockchain”—a digital, decentralized method of chronologically recording transactions in real-time that was originally developed to enable the concept of cryptocurrency, specifically Bitcoin, over a decade ago. Eventually, blockchain technology sprouted wings and is now starting to impact numerous industries, with great potential to have a major effect on media and entertainment in the coming years. Indeed, according to veteran broadcast consultant Steve Bilow, a member of the SMPTE Motion Imaging Journal’s Board of Editors who guest-edited the January/February 2020 issue of the Journal, blockchain could proliferate into major media companies as a foundational business tool in the near future.

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