Hey there,

Happy Friday 😎


Here's the latest app news delivered to your inbox. If you missed last week's action packed newsletter, you can check that out here.




Mobile Signal



Netflix (NFLX) is on pace to see a 6.8% YoY decrease of new installs for Q4 2019. December is always full of surprises though and sessions are on pace to grow YoY. Curious to know which markets Netflix is growing/declining in? Find out.

App Acquisitions







PayPal is purchasing Honey for $4 billion. The iOS mobile app has been installed 2.6 million times on iOS since launch in November 2018. DAUs have been steadily increasing since the start of this month as holiday shopping gets underway. The app is still in "early access" on Google Play. 




Winter is coming

I don't watch Game of Thrones but this phrase is unavoidable in everyday life... and winter is literally coming for scooter companies as their business is unavoidably seasonal is many markets. Daily mobile app sessions of the top scooter+bike apps are down 43.5% since September 1st and daily downloads are down 71.9% over the same period of time.



scooter hibernation



Tooned up

I stumbled across Webtoon a few weeks ago and thought it was cool, and so naturally, I am now sharing it with you. Simply put, it provides a platform for creators of comics, graphic novels, etc. to sell their work and generate a following. Its monthly IAP revenue has grown 299% January through November. Southeast Asia was easily Webtoon's biggest market at the beginning of the year but the United States has been the main driver of the app's revenue over the course of 2019. Webtoon is owned by Naver, who also publishes the more well known camera app, Snow.


Broadcast your world and earn easy money off your livestreams with Tango Live.

Simply go live, get fans, and earn cash!

Broadcast your world and earn easy money off your livestreams with Tango Live.

Simply go live, get fans, and earn cash!



Brilliant experiences, channel by channel

Our friends at Braze put together a marvelous guide to channel expansion. I specifically asked to include the below chart because I find this type of information to be the most useful. We need to get our message and information out there to current/prospective customers but doing so in a data-backed and tactful manner is everything. Check out the full guide for loads more information and their methodology.


Apptopia Newsletter (1)




Posts & updates


Walmart beats Amazon's downloads and more Black Friday takeaways

We pulled our top takeaways from the Thanksgiving/Black Friday holiday shopping weekend.


Podcast: Baby Yoda is a divisive Creature

You can listen on Apple Podcasts or SoundCloud. Our guest this week is Madeline Lenahan, PR and Marketing manager at Apptopia. She joined this week to discuss Craigslist finally launching an app about a decade after apps became a thing, Ulta Beauty’s largest day of downloads, her love for Baby Yoda and more. Here's the rundown:

-[2:15] News Review

-[07:16] This week on Apptopia

-[19:57] In or Out

-[27:37] Closing Thoughts




Adam Blacker

VP, Insights

Have questions?

Respond to this email or tweet me @AdamBlacker25
and I'll get back to you.


Learn more

about the data that Google, Facebook, Naspers, and Unity use every day

Apptopia, Inc. 132 Lincoln Street Boston MA 02111, USA

Copyright ©2018 Apptopia, All rights reserved.