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Jewelers Mutual Group



Jessica VandenHouten
Brand Communications Manager
Jewelers Mutual Insurance Group
920-521-2374 or

It’s proposal season! Study finds 30% of men store the ring in a shoebox
Jewelers Mutual releases guide for soon-to-be engaged to protect the ring

NEENAH, Wis. (October 22, 2019) - A recent survey conducted by OnePoll on behalf of Jewelers Mutual, found it takes an average of two months for men to find the perfect ring before getting down on one knee. But more surprising, 30% of men sneak the ring into a shoebox to keep it safe between purchase and proposal.

A lot can happen between the ring purchase and the proposal day. Jewelers Mutual offers advice to help soon-to-be brides and grooms keep their rings safe from purchase to proposal (and happily ever after).

  • Who should insure the sparkler? Whomever has it in his/her possession first.
  • Is a shoebox the best storage place? It’s not Jewelers Mutual’s first choice but suggests asking a trusted jeweler to hang onto it or renting a safe-deposit box instead.

There are more tips like these in Jewelers Mutual’s comprehensive Purchase to Proposal Guide, which is a valuable resource available for jewelers to share with their customers.

Jewelers may also share the infographic, video and guide through email or social channels as tools to build trust, engage their customers and enhance their relationships.

“Popping the question and finding that perfect ring to symbolize love are huge decisions. Deciding how to protect the ring should be equally important,” said Jessica VandenHouten, Jewelers Mutual brand communications manager. “Jewelry insurance allows consumers to pop the question without worry, knowing if things don’t go exactly as planned, they’re covered.”

For more information about other opportunities available to make your customers aware of Jewelers Mutual as an insurance option to consider, or to learn about our suite of programs available to you, please contact your agent or Jewelers Mutual at 800-336-5642, ext. 2118 or

Survey Methodology
Survey conducted by OnePoll for Jewelers Mutual with a sample of 1,000 engaged or married men and 1,000 men recently married in the past two years.

About Jewelers Mutual
Jewelers Mutual Insurance Group was founded in 1913 by a group of Wisconsin jewelers to meet their unique insurance needs. Today, Jewelers Mutual offers products and services nationwide and throughout Canada that enable jewelry businesses to run safe, secure, and successful operations. Consumers also put their trust in Jewelers Mutual to protect their personal jewelry and the special moments it represents. The group's strong financial position is reflected in its 32 consecutive ratings of "A+ Superior" from A.M. Best Company.  To learn more, visit

© Jewelers Mutual. All rights reserved.

Jewelers Mutual Group
P.O. Box 468
Neenah, WI 54957-0468


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