Hey there,

Happy Friday 😎


Here's the latest app news delivered to your inbox. If you missed last week's action packed newsletter, you can check that out here.




Financial Performance Signal


AT&T TV (formerly known as DirecTV NOW) is on pace, in the third quarter, to have 60% less MAUs YOY. Active users of the streaming video on demand app have been trending downward since July 2018.

App Acquisitions


Playtika, mostly known for social casino games, has acquired mobile publisher Seriously, for an undisclosed amount of money. Seriously increased its 2Q19 in-app purchase revenue 63% YOY.




Nail the batter --> get delicious cake

You love games, that’s why you work in the industry (hopefully). Making a game that brings joy to others is awesome. You know what else is awesome? Cash money. It’s good for you and it’s good for your company - that’s why having the best possible monetization strategy for your game is so crucial. Nailing the monetization blend, and understanding how to best deploy in-app ads will do you wonders. So get excited, grab some coffee and read up on the latest research here.


Don't sleep on Sleeper

I love fantasy football. Hockey is by far my favorite sport, but something about fantasy football grabs me and keeps me away from my loved ones like nothing else. One could argue I put too much time into it, but I need my closest friends to understand that I outmaneuvered them at every turn. With that being said, last Saturday was National Fantasy Draft Day... which might even be a real thing. Sleeper is a fantasy sports app on the rise. ESPN, NFL and Yahoo beat it in every performance category, but Sleeper does have more downloads and active users than the CBS fantasy app. Having launched in 2015, this will be Sleeper's biggest year yet. If I were the competition, I'd keep a close watch.




Despite poor ratings, WeWork grows mobile app engagement

New user growth was good but has slowed these past two quarters. Having said that, the Regus mobile app receives about half as many new installs per month as WeWork. Its growth is also much less consistent quarter to quarter.




Adam Blacker


Have questions?

Respond to this email or tweet me @AdamBlacker25
and we'll try to answer them on the next podcast.


Learn more

about the data that Google, Facebook, Naspers, and Unity use every day

Apptopia, Inc. 132 Lincoln Street Boston MA 02111, USA

Copyright ©2018 Apptopia, All rights reserved.