We craft dynamic inbound marketing strategies and video solutions to strengthen the bond between our clients and their customers. We trust in simple ideas, quality content and authentic relationships that have the power to drive monumental growth in business. Let’s climb higher together.
An effective content strategy is your greatest tool in generating new leads but is often the most overlooked. Or, if you have an existing content strategy, actually putting it to use may be taking you months and may not be as consistent as needed. We implement a video-first process to consistently execute a targeted strategy focused on increasing the number of qualified leads you receive.
No plan is successful without research. Set goals that will keep your inbound marketing campaign on track.
We begin with a complete audit of your current marketing, customers and objectives. With a deep dive into your current analytics plus conducting internal, customer, and competitor research, we build the foundation for a successful campaign.
It’s all about your customers. Plain and simple. Know who they are and what resonates with them.
It is paramount to be focused on a clear, detailed target. We use research to define unique buyer personas that represent your targeted customer profiles. These help define content strategy and inform how we execute the campaign. This enables us to identify trends and create targeted content that converts.
The core of inbound marketing. Content is the driving force to bring leads to your site and convert them into customers.
We utilize content in many forms from blogs and eBooks to podcasts and videos. We create, test, and refine content throughout the campaign to create awareness, engage visitors, and cultivate leads that turn into customers.
A picture is worth a thousand words, so how many is a video worth?
Video is both part of our strategic content plan and a standalone service we offer. Our videos increase engagement, deliver value, and educate leads to drive an interactive path to conversion.
Websites are the new handshake. It’s your first serious impression to a potential new customer.
We design and develop websites that express who you are as a company backed with expert functionality to convert leads to sales. A/B testing and conversion rate optimization of our landing pages ensures your getting the best results possible from your web presence.
Attract the right customers who are searching for a solution you provide.
SEO is the art of awareness. We enhance your site with a targeted SEO that supports our content strategy. We use relevant keywords and strong backlinks to growth your organic search rankings.
Digital advertising compliments content strategy by driving quality traffic.
Get on the right channels with the right message. We will utilize awareness campaigns, retargeting existing traffic and bring in new ones.
Connect with your customers at the right time and with a personal message.
Email is the main pathway to regular, intimate communication with your clients. We engineer database growth and execute personalized, automated campaigns to inform, educate and convert.
Connect with your potential clients at just the time and with a personal message.
Don’t let your social media strategy feel robotic. Your customers can tell. We bring a personal touch to social and remind your customers they are connecting with real people who deliver value.
We are constantly evaluating performance metrics to ensure efficiency and success.
Everything we do is backed by data. We’re obsessed with measuring performance to optimize efforts and ensure we’re on target to drive leads and customers for you. We're proud to be a Databox Premier Partner Agency.
Beacons Point is a video-first inbound marketing agency.
That means we provide full in-house video production services to fuel your marketing campaigns. Our staff includes talented video producers and editors to take your next video from conceptualization and filming to editing and distribution, whether it's part of an ongoing marketing campaign or a single project.
Technology is certainly changing the way we do business. But, when it comes down to it, people still like doing business with other people. To help you make that personal connection and build brand affinity, we combine visual creativity with a marketing strategy to craft a compelling message targeted to your personas. Creating video doesn't have to be complicated. We developed a unique process to efficiently produce the right video for each stage of the buyer's journey.
We’re proud to be a HubSpot Gold Certified Partner Agency. With HubSpot, we are able to help our clients increase their conversion rates, fuel monthly web traffic, and create a content ecosystem that works. If you would like to know more about HubSpot and how it can help, schedule an intro call with us today.
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Thanks to HubSpot, buyer personas have become synonymous with inbound and content marketing. Few companies, however, actually spend the time to research, ...